Wix email marketing: A beginner's guide

The goal of every business email should be to create a captivating experience that deeply engages your audience and drives sales. Email marketing is not just a strategy; it’s a game-changer for businesses eager to forge meaningful connections. Wix, most known for its user-friendly website builder, offers a powerful email marketing platform designed to help businesses connect with their audience and drive growth.

How do you unlock the true potential of every business email you create using the Wix email platform? We’re glad you asked!

This comprehensive guide equips you with the knowledge to leverage Wix email marketing to its fullest potential. From customizing messages to building and nurturing your audience, we’re sharing actionable tips to maximize the impact of every email you send out.

• Wix email marketing provides customizable templates, automation, an intuitive email editor, and analytics & reporting, enabling seamless creation and management of automated email campaigns.

• Grow your Wix email list using pop-ups, customizable forms, engaging giveaways, and precise segmentation to capture and retain a dedicated audience aligned with your marketing goals.

• Personalize Wix email campaigns with dynamic content, tailored recommendations based on customer behavior, and tracking user interactions to ensure messages resonate and drive higher conversion rates.

• Integrate Gelato with Wix to enhance email marketing by streamlining product fulfillment through print on demand, which allows you to focus on personalized campaigns while Gelato manages global shipping logistics.

Wix email marketing is a built-in tool that allows you to design, send, and track email campaigns directly from the Wix dashboard. It simplifies campaign creation and management with customizable templates, automation, and advanced data analytics. 

Why is it used?

Wix Email Marketing offers a drag-and-drop editor that enables the easy design of impactful emails. A key benefit of using this tool is that it’s already integrated with Wix websites, ensuring consistent branding and efficient data transfer and eliminating the need for third-party services. 

As an all-in-one solution, it enhances brand visibility and boosts customer engagement, which is critical for business growth and expansion.

Wix Email Marketing is packed with powerful features that simplify email campaign creation and management. Here are the key features:

Email templates

Wix offers a wide selection of email templates designed to simplify marketing campaigns. These customizable and responsive templates ensure your emails look great on any device. They cater to diverse marketing needs, letting you focus on targeting and engaging your audience.

Automation

This feature allows you to set up automated email sequences to create timely, relevant campaigns and engage with your audience at the right time. Schedule multi-step time-saving email automation tailored to customer interactions, ensuring they receive personalized content that drives engagement and conversions.

Analytics

Understanding your campaign's performance is crucial. Wix offers robust analytics tools, providing insights into open and click-through rates. This data helps refine strategies for better engagement and create future campaigns more effectively. Regularly monitoring analytics ensures your email marketing efforts align with your organizational goals to drive business growth.

Easy-to-use editor

The Wix email editor offers an intuitive drag-and-drop interface, streamlining the email creation process. It’s equipped with customizable templates and inline editing, allowing you to design mobile-optimized emails effortlessly. Add elements with just a click, ensuring each email matches your brand’s style.

Segmentation

Effective segmentation divides your audience into smaller, targeted groups for your email campaigns. With Wix, you can use data like purchase history and user behavior data to tailor your messaging to deliver targeted emails with higher engagement rates.

Reporting

Analyzing reports empowers you with crucial insights to understand your campaign's effectiveness. Wix lets you generate detailed reports to analyze which emails are performing well and identify areas for improvement to refine your strategy for future campaigns.

Setting up a Wix email marketing campaign is simple. The process involves using Wix’s intuitive tools to design emails, select recipients or import contacts from a CSV file or your Gmail account, and schedule sends. Let’s explore the practical steps to set up your next global email marketing campaign using the Wix tool.

Choosing a template

The appropriate template is crucial when launching your email marketing campaign with Wix, as it sets the tone for your message, ensuring it resonates with your audience and boosts engagement rates. Start by browsing Wix's extensive library of pre-designed templates and choosing a template that matches your campaign goals and brand aesthetic.

Here's how you can do it: 

• Explore the vast template library: Wix offers hundreds of designer-made templates tailored for various purposes.

• Identify your campaign's goal: Whether promoting products, announcing events, or sharing updates, match your template to your aim.

• Edit with ease: Each template is customizable. Use the drag-and-drop editor to modify designs and tailor content.

Customizing your email design

Use Wix's intuitive drag-and-drop editor to personalize your chosen template. By tailoring the look and feel of your emails, you can effectively capture your audience's attention and build a recognizable brand.

Here are some critical steps:

• Edit content: Add text, images, buttons, and other elements to create a visually appealing and informative email.

• Branding: Incorporate your brand’s logo, colors, and fonts to ensure consistency in branding.

• Responsive design: Preview your email on different devices to confirm optimal compatibility and appearance.

Writing compelling copy and subject lines 

Craft compelling subject lines that grab attention and encourage recipients to open your email. Meticulous attention to copy and subject lines can boost your campaign's success.

Here's how you can do this:

• Know your audience: Understand their preferences and pain points to tailor your message.

• Be clear & concise: Use simple language to communicate your offer effectively. Evoke curiosity or urgency to encourage opening the email.

• Include powerful CTAs: Drive actions by providing a direct and compelling call to action.

Proofread and send a test email

Before hitting send, proofread and test your email to ensure it is impeccable. A flawless email boosts professionalism and enhances your audience's trust and engagement.

Here's how you can ensure the perfect email: 

• Check for typos and grammatical errors: A polished email boosts professionalism.

• Analyze content layout and image loading: Ensure optimal performance on both desktop and mobile.

• Test email and solicit feedback from a colleague: Verify formatting and ensure all links are functional. A fresh perspective can spot overlooked issues.

Choose your email list

Categorizing your audience allows you to tailor precise messages, boosting open and conversion rates. Here are some strategies to attract subscribers using Wix's built-in tools:

• Go to 'Email Marketing': Access your Wix dashboard and navigate to the 'Email Marketing' section.

• Select target recipients: Choose either labels or predetermined segments instantly.

• Segment your list and customize recipient selection: Ensure you've previously segmented your list to enhance engagement and relevance. You can also select recipients individually for a more personalized approach.

Send your email

Once you've perfected your email content and design, it's time to take the final step and hit send! This is where your message makes its way to your audience, elevating engagement and driving results.

Here's how you can execute it: 

• Choose your campaign: Select or create your email campaign, ensuring you finalize all elements.

• Review conditions and parameters: Ensure all set conditions are correct and relevant.

• Deploy your campaign: Launch your email using the "Finish" or "Send" button.

Successful email marketing begins with a robust subscriber list. Wix offers intuitive tools to help you attract new subscribers and nurture existing ones, ensuring every email reaches a wider audience.

Pop-ups

Pop-ups are a powerful tool in email marketing, capturing attention immediately. When integrated with Wix, they help build mailing lists by encouraging visitors to subscribe. Ensure they're strategically timed and designed to avoid disrupting user experience and enhancing engagement and conversion rates.

Forms

Embedding forms directly into your website's design helps capture subscribers easily. You can customize these with various fields to suit your needs. Place them on landing pages, blog posts, or your contact page to encourage signups and collect relevant data to tailor your email content, enhance engagement, and build lasting connections with your audience.

Giveaways

You can grow your email list considerably by offering enticing prizes and online store discounts. Encourage participation by promoting the event across multiple channels, ensuring clear rules, and highlighting the value of the giveaway to attract quality subscribers.

List segmentation

List segmentation involves dividing your email subscribers into groups based on specific criteria, like demographics, behavior, or purchase history. Once you have a sizable list, segment your audience based on demographics, interests, or purchase history to deliver targeted emails that resonate better with each segment, boosting conversion rates.

Personalizing your email marketing campaigns can drastically improve engagement levels. Let’s explore how you can tailor emails to make them more relevant to recipients.

Dynamic content

Dynamic content increases relevance and engagement across segments. Use dynamic content features to personalize emails with subscriber names, purchase history, or location. This adds a touch of personalization and makes your emails feel more relevant to each recipient.

Personalized recommendations

Recommend products or content based on each subscriber's past behavior, transforming generic emails into engaging content. Segment your list based on interactions for targeted messaging, boosting engagement, and strengthening loyalty by delivering personalized, relevant content.

Customer behavior tracking

Track subscriber behavior and see what emails they open and which links they click on so you can tailor future campaigns based on their engagement patterns. By analyzing purchase history and browsing patterns, you can deliver relevant content and enhance engagement, open rates, and the overall customer experience in your email marketing.

Understanding the performance of your email campaigns is crucial for an effective marketing strategy. Wix offers robust analytics tools to help you monitor, assess, and optimize each campaign:

Wix’s analytics tools

Wix's analytics reports dashboard consolidates diverse metrics, offering a comprehensive view of your campaign’s effectiveness. You can quickly identify patterns and trends by accessing detailed custom reports, which can be pivotal in refining your strategy. 

The feature lets you track subscriber activity, helping you discern which content resonates most with your audience, which empowers you to adjust your tactics dynamically, enhancing engagement and reaching your marketing KPIs. Use Wix's analytics tools to drive informed, data-backed growth.

Key metrics to track

Understanding which key metrics to track is essential for optimizing your Wix email marketing campaigns, ensuring you get the best return on your efforts. Here are the key metrics to track:

• Open rates: This metric assesses an email campaign’s impact. It indicates the percentage of recipients who open your email, offering insights into subject line effectiveness and audience engagement.

• Click-through rates (CTR): This metric shows how many recipients click links in your email. A high CTR indicates content that resonates with your audience and encourages engagement.

• Conversion rates: This reveals how many recipients completed a desired action, such as purchasing or subscribing. Analyzing these rates helps refine strategies, boost effectiveness, and ensure email campaigns meaningfully contribute to business growth.

Optimizing future email marketing campaigns

Wix's analytics tools are essential for refining your future email marketing strategy. You can use the data to:

• Identify low-performing emails: Analyze emails with low open or click-through rates. Test different subject lines, design elements, or content to improve performance in future campaigns.

• A/B test: Use Wix's A/B testing feature to compare different variations of your email elements (subject lines, CTA buttons, etc.) and see which ones perform better. This allows for data-driven optimization for maximum impact.

Integrating Gelato with Wix combines the efficiency of automated product fulfillment with the power of centralized email marketing. This integration allows you to focus on:

• Easy product creation and distribution: Gelato allows you to manage product creation, including design customization. Once a customer orders a product, Gelato's global network ensures fast, reliable delivery to your customers without any manual oversight required.

• Targeted email marketing: By combining Wix's sophisticated email marketing tools with Gelato's fulfillment services, you can send personalized campaign emails announcing new products or limited-time offers. The instant processing and delivery fulfill customer expectations, leading to higher satisfaction and repeat purchases.

• Business growth: This integration supports scalable growth by removing logistical barriers. It lets you focus more on strategic marketing, boost customer engagement, and drive revenue upwards.

Leveraging Wix's email marketing capabilities and Gelato's print on demand services can streamline your operations and grow your brand effectively. Gelato’s integration with Wix enhances your ability to engage your audience so you can achieve your business goals. 

Our print on demand services enable you to create and distribute products globally without the burden of inventory management. With flexible subscription plans tailored for emerging entrepreneurs and established businesses, you can find the perfect fit for your business. Our extensive network of printer partners and commitment to sustainability allows you to offer personalized products while being environmentally responsible. 

Sign up for Gelato and take the next step toward scaling your business today!

Does Wix have an email builder?

Yes, Wix offers a robust email builder. This intuitive tool features a simple drag-and-drop interface, making it easy for Wix users to design visually appealing emails without coding knowledge. With customizable templates, you can tailor your campaigns precisely to match your brand's aesthetics. Wix's email builder helps ensure that you can quickly create and launch effective email campaigns.

Can you use Wix for email marketing?

Yes, you can use the platform to create, send, and manage email marketing campaigns from one platform. With features like automated emails and list segmentation, Wix offers a user-friendly experience most suitable for beginners looking to grow their business through effective email marketing strategies.