How to change Etsy shop name: step-by-step guide

In the crowded online marketplace, the name of your Etsy shop is much more than just a title — it's the first impression you make on potential buyers. If you're trying to refresh your brand, align your shop name with new products, or simply spark inspiration, changing your Etsy shop's name is necessary. 

This blog provides a step-by-step guide on how to change your Etsy shop name. From checking for trademark conflicts to choosing a name that resonates with your target audience, we'll explore all the details you need to know. We'll also examine the potential effects of rebranding on your shop's visibility and success.

Plus, you'll discover how partnering with Gelato can enhance your business with smooth print on demand services.

• Changing your Etsy shop name is a straightforward five-step process accessible through your account's settings.

• Choose a unique and memorable shop name by avoiding trademark conflicts and incorporating relevant keywords.

• A well-chosen shop name on Etsy enhances brand recognition and boosts SEO visibility, attracting more customers.

• Rebranding your shop can open new market opportunities and create fresh marketing avenues.

• Exploring print on demand partnerships with Gelato can streamline your business operations and expand your product offerings.

Rebranding your Etsy shop may seem confusing, but it doesn't have to be. Follow these five steps to update your shop name and make it uniquely yours.

1. Log in to your Etsy account

Changing your Etsy shop name begins with accessing your account. Ensure you have your login credentials handy to proceed smoothly. Here's how you can get this step right:

• Open Etsy website: Navigate to www.etsy.com using your preferred web address browser.

• Enter your credentials: Input your registered email address and password in the designated fields.

• Access your account: Click the "Sign in" button to enter your Etsy profile dashboard.

• Verify your login: If prompted, complete any two-factor authentication steps to secure your account access.

2. Navigate to Shop Manager

Once logged in, the next step is to locate the Shop Manager, your central hub for all shop-related activities. Here's how you can do this:

• Locate the Shop Manager icon: It is typically found at the top right corner of the Etsy homepage after logging in.

• Click on Shop Manager: This action will redirect you to the main dashboard, where you can oversee your shop operations.

• Familiarize yourself with the dashboard: Take a moment to explore the different sections available, such as Orders, Listings, and Marketing.

• Access key features: From the Etsy Shop Manager, you can manage inventory, view sales analytics, and handle customer communications.

3. Go to the Settings tab and select Info & Appearance

Within the Shop Manager, the Settings tab houses various customization options for your Etsy store, and the option to click is "Info & Appearance." Here's how you can carry out this step perfectly: 

• Find the Settings tab: This is typically located on the left-hand side menu within the Shop Manager dashboard.

• Click on Settings: A dropdown menu with multiple options related to your shop’s configuration will appear.

• Select Info & Appearance: This section contains fields for your shop name, location, and other pertinent information.

• Review current settings: Before making changes, ensure you understand your current shop setup to avoid unintended modifications.

4. Click Shop Name or Change

After accessing the "Info & Appearance" section, you can proceed to modify your shop name. This step involves selecting the appropriate option to initiate the name change process. Here's how:

• Locate the Shop Name field: This is displayed prominently within the Info & Appearance settings.

• Click on Shop Name or Change: This button or link allows you to edit your current shop name.

• Understand Etsy’s policies: Before making changes, familiarize yourself with Etsy’s guidelines to ensure your new name is acceptable.

• Check name availability: Enter your desired shop name to see if it's available or already used by another seller. Choose a name that reflects your brand identity and will appeal to your target audience's buyer account. 

5. Enter your new Etsy shop name & save changes

The final step involves inputting your new shop name and saving the changes correctly. Here's how you can do this:

• Input the new name: Carefully type your desired shop name into the designated field, ensuring it meets Etsy’s character and format requirements.

• Review for accuracy: Double-check the spelling and formatting to prevent any errors affecting your shop’s appearance.

• Save your changes: Click the "Save" or "Confirm" button to apply the new shop name to your account.

• Verify the update: Navigate to your storefront to ensure the new name appears correctly and all links function as intended.

Now that you know how to change your shop's name, let's explore some insightful tips to help you craft a memorable and effective Etsy store name.

Check for trademark conflicts

Before settling on a new Etsy store name, ensuring it doesn't infringe on existing trademarks is crucial. Conduct a thorough search using resources like the United States Patent and Trademark Office (USPTO) database or your country's equivalent. Check Etsy’s platform for similar store names to prevent customer confusion. 

Incorporate keywords

Consider the terms your potential customers might use when looking for products like yours. For instance, if you sell handmade jewelry, separate words like "artisan," "silver," or "unique" could be beneficial. However, ensure the name remains catchy and easy to remember. Balancing keyword inclusion with creativity can improve your SEO without making the name feel forced.

Think globally

A name that is easy to pronounce and has positive connotations globally can expand your customer base beyond local boundaries. Avoid words or phrases with unintended meanings in other languages, which could alienate potential customers. Consider how the name translates visually and phonetically, ensuring it remains memorable and impactful worldwide.

Make it timeless

Avoid trendy terms or phrases that may quickly become outdated, which could mean a rebrand in the future. Instead, opt for a name that reflects the enduring qualities of your products and brand values. 

A timeless name builds long-term brand recognition and loyalty, making it easier for customers to recall and recommend your store. It also provides flexibility to evolve your product range without being constrained by a name tied to a specific trend or era, ensuring sustained success.

Use your niche as inspiration

Your Etsy store name should reflect your specific niche, providing customers with an immediate understanding of your offer. For example, if you specialize in eco-friendly home decor, incorporate elements highlighting sustainability and style. Drawing inspiration from your niche helps create a cohesive brand identity and attracts your target audience more effectively. It also differentiates your store from competitors by emphasizing your unique focus. 

Consider your target audience

Consider their preferences, interests, and values to create a name that resonates with them. For example, a store aimed at young, trendy consumers might benefit from a modern, catchy name, while a store targeting a more mature audience might require a sophisticated and elegant name.

Confirm domain availability

Before finalizing your store name, check if the corresponding domain is available. A consistent name across your Etsy store and website enhances brand recognition and makes it easier for customers to find you online. Use domain registration sites like GoDaddy or Namecheap to verify availability and secure your desired domain early. Even if you operate primarily on Etsy, owning the domain allows you to expand your online presence in the future. 

Avoid special characters and numbers

When naming your Etsy store, simplicity is key. Avoid using special characters, numbers, or unusual spellings that can complicate your store name. Such elements can make it harder for customers to remember, pronounce, or search for your store. Special characters may cause issues with URLs and branding materials, leading to inconsistencies across platforms.

Test its sound and look

Say the name out loud to ensure it flows smoothly and is easy to pronounce. Write it down to see how it appears in different fonts and sizes, ensuring it remains legible and visually appealing. Consider how the name will look on your logo, packaging, and marketing materials. Getting feedback from friends, family, or potential customers can provide valuable insights into its effectiveness. 

Add a personal touch

Be it a reference to your name, a personal story, or a meaningful concept, adding personal elements can help your brand stand out and resonate with customers. A personalized name conveys authenticity and passion, building a stronger emotional connection with your audience. It also differentiates your store from others by highlighting what makes your business special. 

Now that you know the key steps to choosing a name, let's explore how a revamped identity can propel your Etsy business to new heights.

Enhances brand recognition

A fresh logo, updated color scheme, and consistent visual elements help customers easily identify your shop among countless others. This increased recognition builds trust and loyalty, as customers are more likely to return to a brand they recognize and feel connected to. A strong brand identity differentiates your products from competitors, making your shop stand out in search results and marketplace listings and ensuring that your brand remains top-of-mind. 

Boosts visibility and SEO

Rebranding offers a strategic opportunity to boost your Etsy shop’s visibility and improve its search engine optimization (SEO). By updating your shop's name, you can align your shop’s name, keywords, and product descriptions more closely with current search trends and customer queries. This optimization makes your shop more discoverable in both Etsy’s internal search and external search engines like Google. 

Opens doors to new markets

A refreshed brand signals a shift in your product offerings or target audience, allowing you to tap into previously unexplored niches. For example, introducing a modern aesthetic or expanding your product line to include trendy items can attract younger demographics or international buyers. Rebranding can help you position your shop to meet emerging market demands and stay ahead of industry trends.

Creates a fresh marketing opportunity

Rebranding generates buzz and excitement around your Etsy shop, attracting both existing customers and new visitors. You can leverage the rebrand to highlight your updated products, improved services, or new brand story through various marketing channels such as social media, email newsletters, and collaborations with influencers. This renewed interest can reinvigorate your marketing efforts, making your campaigns more effective and engaging. 

Our guide on changing your Etsy shop name explored how a simple rebranding can boost your business presence and engage a broader audience. By picking a timeless, globally-minded name that reflects your niche and attracts your target market, you can enhance your brand recognition, improve SEO visibility, and create fresh marketing opportunities.

Now, imagine pairing this with Gelato’s powerful print on demand services. 

With our seamless Etsy integration, Gelato offers a wide range of custom products like t-shirts, mugs, wall art,phone cases, tote bags, and photo books, across 34 countries, giving you access to international markets without the hassle of inventory or shipping. This strategic partnership allows your business to scale efficiently, offering engaging, quality products to potential customers. 

Ready to supercharge your Etsy journey? Sign up for Gelato and unlock the full potential of your creative business today!

Is it a good idea to change your Etsy shop name?

Changing your Etsy shop name can be beneficial if it better reflects your brand, appeals to your target audience, or differentiates you from competitors. However, potential impacts on existing customers and SEO should be considered. 

Will my shop URL change if I change the previous shop name?

Yes, changing your Etsy shop name will change its URL to match the new name. This can affect existing links and bookmarks, so updating your marketing materials and informing your customers is important. Plan the change carefully to minimize disruption and maintain your shop’s online presence.

Can I change your shop name back?

Yes, you can change your Etsy shop name back, but Etsy allows only one name change yearly. Ensure that reverting to your original name aligns with your branding strategy, consider the potential confusion it may cause among your customers, and opt for Etsy support if you run into any issues.

What is a good Etsy shop name?

A good Etsy shop name is unique, memorable, and easy to spell. It should reflect your brand’s personality and the products you offer. Incorporate relevant keywords to enhance searchability and avoid names that are too similar to existing shops.