Holiday ecommerce calendar: Key dates for boosting sales

The holiday shopping season is upon us, and for consumers, it’s one of the most exciting times of the year. The excitement of finding the perfect gift, chasing limited-time deals, and the joy of fast delivery are all part of the experience. For businesses, navigating this period can be a whirlwind of opportunities and challenges.

This article outlines a comprehensive holiday ecommerce calendar to help you seize those opportunities and leverage them to reach your shop’s greatest potential. From critical dates to strategic tips, you'll learn how to maximize your sales during peak times. 

Excited to delight your customers and boost your bottom line? Let's dive in!

• Plan your 2025 ecommerce strategy around key holidays to maximize sales and customer engagement throughout the year.

• Tailor promotions for diverse audiences, from cultural celebrations like Lunar New Year to significant events like Black Friday, to drive targeted sales.

• Leverage unique holidays such as Groundhog Day or International Coffee Day with themed products and creative marketing campaigns.

• Enhance your holiday season strategies with tips to improve checkout processes, mobile optimization, and customer service to boost conversion rates.

• Use Gelato's print on demand services to offer customizable products, meet seasonal demand, and efficiently manage inventory during peak shopping.

As we gear up for a successful 2025, planning around key ecommerce holidays is essential. This comprehensive calendar highlights crucial dates to boost your sales. We'll share valuable tips for maximizing the remaining holiday shopping dates in 2024. Let's dive in and set the stage for a prosperous year ahead.

January: 

New Year's Day - January 1

Target audience: People looking to start the year with new resolutions and celebrations

January is a month where the chants of “New Year, New Me” reverberate around the globe! As a business, it is your time to launch new marketing campaigns and put out products that support your customers in achieving their new resolutions and bucket lists. Sportswear and drinkware are trendy this time of year.

Three Kings Day - January 6

Target audience: Predominantly celebrated by Christians, especially in Spain and Latin American countries.

Three Kings Day is primarily celebrated in Spain. Every year children write to these three kings, Melchor, Gaspar, and Baltasar, explaining how good they have been, and in the morning, they wake to see gifts left for them under the tree.

For Three Kings Day, offer themed products and special deals, especially in regions where many widely celebrate the holiday. Highlight children’s gifts and traditional pastries in your promotions. Use social media to share the cultural significance of the day and create engaging content. Consider collaborating with local influencers to reach a broader audience and offer limited-time discounts to encourage quick purchases.

Martin Luther King Jr. Day - January 20

Target audience: Americans honoring civil rights and social justice.

Martin Luther King Jr. Day, observed on January 20, honors the legacy of the civil rights leader who championed the fight against racial segregation and inequality. This federal holiday provides an opportunity to reflect on his contributions and the ongoing struggle for social justice. Many businesses use this day to promote values of diversity and inclusion, driving engagement through meaningful campaigns and community outreach initiatives.

On Martin Luther King Jr. Day, businesses can promote equality-themed products, create educational content highlighting MLK's legacy, and run social media campaigns encouraging community engagement. They offer special discounts for the day and donate a portion of sales to civil rights organizations. They can also use email marketing to remind customers of their initiatives, fostering a sense of community and social responsibility.

Lunar New Year - January 22

Target audience: Individuals celebrating the Lunar New Year, predominantly in Asian communities.

Lunar New Year, also known as Chinese New Year, is one of the biggest events in East Asian countries. Like Christmas, people start getting in the spirit days before the actual date by decorating their homes and giving gifts, which are decked out in red, the traditional Lunar New Year color.

Introduce Lunar New Year greeting cards with a customizable message for customers to purchase. If you sell art in your shop, developing and offering prints that masterfully depict Chinese culture and symbolism can be a big hit. You can then use the same print on t-shirts, tote bags, mugs, phone cases, posters, and wall art. It's all about working smartly across a suite of products and reaping the benefits!

February:

Black History Month - February 1-28

Target audience: Individuals interested in African American history and culture.

Black History Month celebrates the achievements and contributions of Black individuals throughout history. This month-long holiday provides an opportunity to highlight significant events, educate the community, and promote social justice. Businesses can engage customers through themed promotions, educational content, and special events that align with the essence of Black History Month.

For Black History Month, highlight products from Black-owned businesses, share stories of Black innovators in your niche, and create special promotions that resonate with the theme. Use targeted social media campaigns to raise awareness and engage a broader audience. Offering discounts and bundling products focusing on Black cultural heritage can drive sales and show your support.

Groundhog Day - February 2

Target audience: Fans of quirky traditions looking to celebrate the changing seasons.

Groundhog Day, observed on February 2, focuses on the groundhog's weather predictions. According to folklore, if the groundhog sees its shadow, there will be six more weeks of winter; if not, spring will arrive early. This tradition, originating in Punxsutawney, Pennsylvania, captivates audiences and offers fun promotional opportunities for ecommerce stores to engage customers with themed products and events.

Capitalize on Groundhog Day by offering limited-time discounts themed around predicting the future. Engage users with interactive polls or quizzes about spring predictions. Feature a "shadow" themed promotion, where certain items reveal discounts. Utilize social media to share fun Groundhog Day facts and increase brand visibility. Create Groundhog Day-themed product bundles to boost sales and enhance customer engagement.

GRAMMY Awards - February 2

Target audience: Music enthusiasts and entertainment fans.

The GRAMMY Awards, held annually on February 2, celebrate musical excellence across various genres. This global event garners significant online buzz and drives merchandise sales. According to grammy.com, the 2022 GRAMMYs generated over 13.5 million Facebook interactions, showcasing its potential for engaging audiences and boosting ecommerce activities during this period.

Use the buzz around the GRAMMY Awards to create themed product bundles inspired by nominees. Engage customers with social media contests for predicting winners, offering exclusive discounts as prizes. Collaborate with influencers to showcase your products during the awards season. Timing is vital; launch campaigns early to ride the GRAMMY wave effectively and maximize your sales.

Super Bowl LIX - February 9

Target audience: Sports enthusiasts, especially football fans.

Held on the first Sunday in February, Super Bowl Sunday celebrates the championship game of the NFL, enjoyed by millions of Americans and global viewers through parties and televised events.

Companies outside the sports or food and beverage sectors often engage in promotions and discounts during Super Bowl Sunday. Given its status as a cultural event, advertising on social media—no matter how seemingly unrelated the product—becomes not only appropriate but highly anticipated.

As millions assemble to watch the game with loved ones, consider how your products might enhance these gatherings. For instance, you could promote a new line of drinkware suited for parties, or offer customizable t-shirts where customers can add their own cheers or slogans for their favorite teams (be sure to remind customers to respect copyright laws and use only original content).

Galentine's Day - February 13

Target audience: Women celebrating and appreciating female friendships.

Parks and Recreation fans pay homage to their hero, Leslie Knope. “Gals” + “Valentines” come together to give us Galentine's, where girls' friendships are celebrated.

For Galentine's Day, create exclusive bundles and discounts on items perfect for friendships. Promote through social media with engaging content celebrating female friendships. Use targeted email campaigns to highlight special offers, and consider collaborating with influencers to reach a broader audience. Ensure your website is geared toward easy gifting options to boost conversions.

Valentine's Day - February 14

Target audience: Couples and individuals celebrating love and romantic relationships.

By the time February 14th rolls around, love is in the air! Single or taken, everyone gets excited at the prospect of a loving gift or gesture.

Valentine's Day is one of the first major retail days at the start of the year, and people are ready to spend money. Gifting that special someone with flowers, gifts, and chocolates has become the norm. According to the National Retail Federation, spending reached $26 billion in 2023 – that's a big share to capitalize on.

Customizable gifts are a big hit as they show thought and effort and are one-of-a-kind. As an entrepreneur, widen your net by targeting more than just romantic relationships and growing your audience pool. Work on appealing to people to celebrate friendships and family, too.

Check out our design editor tool to create unique, custom designs for Valentine’s gifts and beyond!

Singles Awareness Day - February 15

Target audience: Single Individuals and those celebrating self-love and independence.

People celebrate Singles Awareness Day on February 15. It complements Valentine's Day, offering singles an opportunity to celebrate self-love and friendship. In 2022, Singles Awareness Day saw a rise in ecommerce activity, with an increasing average consumer spending on self-gifts and experiences. This trend presents a lucrative opportunity for businesses to tap into.

Consider creating empowering campaigns that focus on self-love. Offering special discounts on self-care products can be another effective strategy. Promote unique single-serving or “gift yourself” bundles to add a personal touch. Engage with your audience using hashtags like #SinglesAwarenessDay to increase visibility. Additionally, leveraging email and social media marketing will help drive engagement and boost sales.

Presidents' Day - February 17

Target audience: American history enthusiasts and patriotic shoppers.

Observed on the third Monday of February in the US, Presidents' Day honors all US presidents, particularly George Washington and Abraham Lincoln, with many institutions and businesses offering special sales or closing for the day.

To maximize Presidents' Day sales, offer patriotic-themed promotions, such as discounts on products made in the USA or featuring American heritage. Use social media to highlight special deals and historic trivia. Create email campaigns emphasizing limited-time offers and bundle deals. Create urgency with countdown timers on your website. Ensure fast, reliable delivery to meet customer expectations and spotlight any customer reviews related to service quality.

March:

Oscars - March 2

Target audience: film lovers

The Oscars, held annually in March, celebrate excellence in the film industry. This glamorous event significantly boosts sales in the entertainment sector, with recent statistics showing a significant increase in related merchandise and streaming service subscriptions post-event. To capitalize on this trend, incorporate themed promotions and limited-edition products into your shop.

Capitalize on the Oscars buzz by creating movie-themed promotions and limited-edition products. Use social media to engage customers with Oscar trivia and polls. Offer discounts on award-winning items and run a live-updating blog or social media thread during the event. Lastly, collaborate with influencers to review your products in glamorous, red-carpet-ready settings.

Mardi Gras Carnival - March 4

Target audience: Festivity enthusiasts looking to celebrate with parades and parties.

Mardi Gras, often associated with indulgence and festive parades, offers unique ecommerce opportunities. Businesses can capitalize on themed products and promotions. According to Business Insider, consumer spending on Mardi Gras has recently surpassed previous estimates, showcasing its profitability and potential for revenue boosts during this colorful celebration.

Engage customers during Mardi Gras with vibrant product imagery and festive-themed marketing campaigns. Use social media to highlight special promotions and host exclusive online events or contests. Personalize your emails with Mardi Gras themes and offer limited-time discounts. Optimize your site for mobile, as many users will shop on the go during parades and festivities. Employ geo-targeting to attract local Mardi Gras celebrations.

International Women's Day - March 8

Target audience: Women and supporters of gender equality.

March comes in like a lion! International Women's Day is during this magical month - and on this day, we celebrate women's social, economic, cultural, and political achievements. Take advantage of social media to acknowledge this day, and make sure your store does too.

You can run special promotions to boost sales on women's collections and bestsellers. You can also work with local charities and donate a percentage of your earnings to women's organizations.

Holi Festival - March 14

Target audience: People who celebrate Indian culture and those looking to partake in vibrant festivities.

Holi is a joyful and colorful Hindu festival that celebrates fertility, love, and the advent of spring. Colored powder and water are smeared and thrown among friends and strangers to create a playful environment. The day is mainly celebrated in India and other South Asian countries.

Offer promotions to boost your sales – think colorful tote bags, mugs, and phone cases. Since Holi is a festival where people gather with friends and family and play with water and colors all day long, it would be great to offer designs that reflect this theme. Bura na mano, Holi hai! (Don’t get offended, it’s Holi!), rang barse! (colors are raining) - these types of taglines are extremely popular and can be used on any POD product with bursts of colors in the background.

If you offer anything that aligns with the festival, make sure to give it center stage on your store and social media channels.

St. Patrick's Day - March 17

Target audience: People of Irish descent and those who enjoy cultural gatherings.

It’s your lucky day! Anything green goes on St. Patrick's Day. Festivals and parades celebrate Ireland's culture and heritage. Deck your social posts and website with green and pay homage to Irish culture and literature on this special day.

Over-the-top designs and corny one-liners are always a crowd favorite for St. Patrick's Day. This gives you various options to introduce new products. Use witty one-liners, and you have a hot-selling product on your hands.

First day of spring - March 20

Target audience: Nature lovers and those eager for the arrival of warmer weather.

The first spring day, typically around March 20, symbolizes renewal and rejuvenation. As flowers bloom and temperatures rise, customers are inspired to refresh their wardrobes and homes. For ecommerce businesses, it's an excellent opportunity to promote outdoor gear, spring clothing collections, and home décor items, appealing to this season of change and growth.

Consider launching a seasonal sale on the first day of spring. Promote spring-themed products, such as gardening tools, apparel, and outdoor essentials. Use fresh, vibrant visuals on your website and social media. Send promotional emails highlighting your spring collections and special offers. Engage customers with interactive content, such as spring-themed quizzes or contests, to boost engagement and drive traffic to your store.

Eid al-Fitr - March 29-30

Target audience: Muslims celebrating the end of Ramadan.

Eid al-Fitr marks the end of Ramadan, which is celebrated worldwide with feasts and gift-giving. It's a significant time for ecommerce as consumers purchase new clothes, food, and gifts. According to checkout.com, ecommerce spending during Ramadan can surge by 20-30%, making it a lucrative period for businesses targeting Muslim-majority countries.

Focus on themed products and promotions to maximize sales during Eid al-Fitr. Offer special bundles and discounts on traditional gifts such as clothing, sweets, and home décor. Leverage social media and email marketing to highlight these offers. Ensure fast and reliable delivery to meet pre-Eid demand. Show cultural sensitivity in your messaging and visuals to resonate with your audience.

April: 

April Fools' Day - April 1

Target audience: People who enjoy humor and pranks.

April Fools' Day, celebrated on April 1, is well-known for its humorous pranks and playful spirit. While not a traditional shopping holiday, it allows brands to create engaging and witty marketing campaigns. Creatively leveraging this day can enhance customer interaction and brand visibility, translating to higher engagement and a potential boost in sales.

Make the most of April Fools' Day with playful promotions. Utilize humor in your marketing campaigns to engage customers. Offer limited-time prank products or funny discounts. Incorporate creative social media posts that play into the day's theme. Lastly, ensure you prepare your website and customer support for increased traffic due to the holiday buzz.

Siblings Day - April 10

Target audience: Siblings of all ages looking to celebrate their family bonds.

Siblings Day is a time to celebrate the special bond between brothers and sisters. With increasing popularity, it's a fantastic opportunity for ecommerce stores to offer personalized gifts. Leveraging this holiday can significantly boost sales and customer engagement.

Siblings Day is an excellent opportunity for ecommerce businesses to promote products celebrating sibling relationships. Offer special discounts on matching items, create engaging social media campaigns showcasing customer stories, and use targeted email marketing to reach customers who may want to buy gifts for their siblings. Highlight gift-wrapping services and ensure timely delivery to make gift-giving even more special.

National Pet Day – April 11

Target audience: Pet owners and animal lovers.

National Pet Day celebrates our animal companions and encourages adoption from shelters. It's a prime opportunity for pet-related ecommerce. The pet industry reached $147 billion in 2023, showcasing a lucrative market for sellers. Promote pet products, share pet stories on social media, and offer special discounts to tap into this dedicated audience.

Engage pet lovers by offering themed discounts, exclusive pet care products, and compelling gift bundles. Leverage social media to showcase customer pets and promote user-generated content. Collaborate with pet influencers for a wider reach. Ensure fast and reliable delivery to delight customers. Personalize email campaigns with pet-themed promotions to drive higher engagement and sales.

Holy Week - April 13-19

Target audience: Individuals observing Christian traditions.

Holy Week, a significant event in the Christian calendar, commemorates the final week of Jesus Christ's life. It includes Palm Sunday, Maundy Thursday, Good Friday, and Easter Sunday. ecommerce businesses can leverage this period by offering religious-themed products, Easter gifts, and promotional discounts. Ensure timely delivery with services like Gelato’s global production capabilities to meet consumer demands during this reflective and celebratory time.

Here’s a breakdown of the days of Holy Week:

• Palm Sunday - April 13

• Holy Monday - April 14

• Holy Tuesday - April 15

• Holy Wednesday or Spy Wednesday - April 16

• Holy Thursday or Maundy Thursday - April 17

• Good Friday - April 18

• Holy Saturday - April 19

• Easter Sunday - April 20

Good Friday, Easter Sunday, and Easter Monday are great holidays to promote pastel-colored products and goods. Celebrations tend to differ, but it’s mainly a time to gather together, spend time with friends and family, exchange sweet treats and gifts, and not to be missed - a hunt for Easter eggs!

It is a perfect time to host spring sales and introduce seasonal decor and home goods. You can also offer special promotions and promote the occasion on your social media.

Earth Day - April 22

Target audience: Environmental enthusiasts and advocates.

Now celebrated annually, Earth Day was first commemorated in 1970 to support environmental protection. On this day, many activities take place, such as shutting off electricity for an hour and dedicating resources for a more sustainable future.

As a brand, you can highlight your efforts contributing to a greener tomorrow. You can also share what this day means to your business and how it aligns with your values. Partnering up with charities or conducting a planting drive would be a great way to grab attention and still make an impact. You can also highlight and market eco-friendly products like organic cotton, FSC-certified wood, and biodegradable phone cases in your catalog.

May: 

Mental Health Awareness Month - May 1-31

Target audience: Individuals and organizations focused on mental health and wellness.

This month focuses on increasing awareness and understanding of mental health issues. It promotes the importance of mental well-being and encourages individuals to seek help when needed. Businesses can support this cause through unique campaigns, offering mental health resources, or donating portions of sales to mental health organizations, aligning with a positive social impact.

Mental Health Awareness Month is perfect for highlighting self-care products. Promote items that encourage relaxation, mindfulness, and well-being. Launch unique campaigns supporting mental health causes and collaborate with mental health organizations. Engage customers through social media by sharing mental health tips and success stories. Offering discounts or donations from each sale can make a meaningful impact and resonate deeply with your audience.

Star Wars Day - May 4

Target audience: Star Wars fans and pop culture enthusiasts.

• Celebrate the iconic saga with "May the 4th be with you" promotions. This day is highly profitable for retailers, with a significant increase in sales of Star Wars merchandise. In recent years, fans have spent billions globally on Star Wars-related products, making it a key date for boosting ecommerce sales.

Create themed products and bundles inspired by Star Wars, leveraging licensed merchandise if possible. Launch pre-event teasers and flash sales, and use hashtags like #StarWarsDay to maximize reach. Engage customers with interactive social media posts, quizzes, and contests. Offer limited-time discounts and special deals to create urgency. Collaborate with influencers and email marketing campaigns featuring personalized Star Wars-themed content.

Cinco de Mayo - May 5

Target audience: People celebrating Mexican heritage and culture.

Cinco de Mayo commemorates the Mexican army’s victory over French forces at the Battle of Puebla in 1862. In the U.S., it has evolved into a celebration of Mexican culture, featuring vibrant parades, music, and food. The holiday presents a substantial ecommerce opportunity; in 2023, Americans spent an estimated $2.9 billion on margaritas alone on Cinco de Mayo celebrations.

Celebrate Cinco de Mayo by offering special promotions on festive-themed products. Utilize vibrant visuals and cultural elements in your marketing campaigns. Engage customers through social media contests featuring Mexican culture. Offer limited-time discounts and exclusive bundles to encourage quick purchases. Remember to highlight free shipping to entice last-minute shoppers and ensure your site is mobile-friendly for on-the-go buyers. ¡Feliz Cinco de Mayo!

Europe Day - May 9

Target audience: Europeans and those interested in European culture and values.

Celebrated annually on May 9, Europe Day honors European peace and unity. The day commemorates the Schuman Declaration, which laid the foundation for the European Union. For ecommerce businesses, Europe Day presents an opportunity to target patriotic themes and promote European-made products. According to recent statistics by the European ecommerce report, Europe’s online retail market reached over €899 billion in 2023, showcasing significant potential for sales. 

On Europe Day, highlight products that celebrate European culture and heritage. Offer special discounts and bundle deals on such items. Use social media to tell stories about European traditions and historical milestones, engaging your audience with interactive content like quizzes or polls—leverage email marketing to announce flash sales and limited-time offers, segmenting your audience for more personalized communication.

Mother's Day - varying dates

Target audience: Families honoring mothers and maternal figures.

Mother's Day is a celebration of our life givers—mothers—and carries great emotional significance. As the second highest spending holiday in the U.S., it's an opportunity you won't want to miss.

Depending on the region, Mother’s Day is celebrated on different days, so do your research before launching campaigns and products to ensure that you are on time.

Add beautifully designed Mother's Day cards and "Best Mom Ever" mugs to your offerings. Consider launching customizable art posters and canvases with heartfelt quotes or graphics as lasting gifts that also brighten any room. 

Here are the various dates that Mother’s Day is celebrated around the world:

• February 9 - Norway

• March 30 - UK

• May 4 - Spain

• May 10 - Mexico

• May 11 - USA, Canada, Australia, New Zealand, Germany, Italy, Finland

• May 25 - France, Sweden

Brothers' Day - May 24

Target audience: Siblings, particularly brothers, and their families.

Brothers' Day, celebrated on May 24, honors the bond between brothers, a unique sibling relationship. This holiday provides an excellent opportunity for ecommerce businesses to market gifts, cards, and special offers. 

For Brothers' Day, create special gift bundles and personalized products like custom mugs or t-shirts. Promote sales with brother-themed discounts and targeted social media campaigns. Encourage customers to share stories or photos of their brothers for a chance to win prizes. Utilize email marketing to remind customers of the upcoming holiday and offer exclusive deals for early shoppers. Highlight same-day or fast delivery options to attract last-minute gift buyers.

Memorial Day - May 26

Target audience: Americans, particularly those who want to honor military service members.

Observed on the last Monday of May in the US, Memorial Day honors military personnel who died in service, marked by ceremonies, parades, and the decoration of graves.

To maximize Memorial Day sales, offer exclusive discounts and create patriotic-themed marketing campaigns. Highlight heroes, both past and current, showing appreciation for their service. Use social media to engage customers with Memorial Day content, and consider organizing a charity event for veterans. Ensure your website is well-equipped to handle increased traffic and optimize for mobile shoppers to capture impulse purchases.

National Creativity Day - May 30

Target audience: Creatives and innovators.

National Creativity Day encourages everyone to let their imagination shine. Celebrated each year on May 30th, it’s a perfect opportunity for individuals and businesses to showcase their creative talents. Promote your inventive products, host workshops, or engage customers with interactive content to foster creativity and boost sales.

Leverage National Creativity Day to showcase unique, creative products. Engage customers with interactive content like DIY kits or custom artwork. Offer exclusive discounts on innovative tools and supplies. Host virtual workshops or contests to boost engagement. Utilize social media to share customer creations and reviews, fostering a sense of community and inspiration. Promote related gift ideas to appeal to customers seeking unique presents.

June: 

Pride Month 🏳‍🌈 - June 1-31

Target audience: Members and supporters of the LGBTQ+ community.

June is all about love! Rainbow celebrations continue all month long when June comes along. Pride Month is a time to celebrate and support the LGBTQ+ community and is marked with parades, festivals, and other events worldwide.

Pride month is a great way to show your audience how inclusive your business is. Brands have especially become more active this month and have started planning launches of new products with pride themes.

Everyone has a part to play in spreading kindness and acceptance all year long. You can release framed graphic posters, beautiful hoodies, and t-shirts, sporting rainbow colors. Give back and show you care by partnering up with a local charity supporting this cause and donating a % of the proceeds derived from your pride products.

Juneteenth - June 19

Target audience: Americans commemorating the end of slavery in the United States, especially African Americans.

Commemorating the emancipation of enslaved African Americans, Juneteenth is a significant day celebrated with events such as parades, cultural festivals, and educational activities. It's a powerful opportunity for ecommerce businesses to align their marketing with themes of freedom, unity, and cultural heritage, offering special promotions or products that resonate with these values.

Offer exclusive discounts on products from Black-owned businesses, and highlight these options on your site. Use social media to educate and celebrate the significance of Juneteenth. Run themed promotions and collaborate with influencers to enhance visibility. Ensure your marketing materials are sensitive, inclusive, and educational. Engage with customers through stories or content highlighting the importance of the holiday.

Father's Day - varying dates

Target audience: Families and children looking to celebrate and appreciate their fathers.

Right on the heels of Mother's Day, Father's Day celebrates and shows appreciation for the dads, the supporting figures in our lives. Depending on the country, the exact date of this day can differ, so plan your campaigns accordingly.

Some of the most popular items to stock up your print on demand ecommerce store on this day include greeting cards, mugs, hoodies, and memorable photo books. Grab the right customer traffic with appropriate and interesting prints and quotes related to Father's Day.

Here are the dates Father’s Day is celebrated around the world:

• March 19 - Italy, Spain, Portugal

• June 15 - USA, Canada, Mexico, UK, France, India

• September 7 - New Zealand, Australia

• November 9 - Norway, Sweden, Finland

First day of summer - June 20

Target audience: People in the Northern Hemisphere looking to enjoy summer activities.

The first day of summer marks the Summer Solstice, the year's longest day. It's an ideal time to launch outdoor products, promote summer apparel, and highlight travel essentials. Capitalize on the excitement for warmer weather by running special promotions and campaigns that cater to summer activities and vacations, ensuring you capture the seasonal shopping momentum.

Make the most of the first day of summer by offering limited-time promotions on seasonal products. Highlight summer essentials such as outdoor gear, swimwear, or travel accessories. Create vibrant, summer-themed social media campaigns and newsletters. Enhance your website with a summery vibe to attract attention, and consider bundling products for family vacations or outdoor activities. Don’t forget to emphasize fast shipping for all the enthusiastic summer planners out there!

July: 

Canada Day - July 1

Target audience: Canadians.

Celebrated annually on July 1, Canada Day marks the anniversary of the Canadian Confederation. This holiday offers unique opportunities for ecommerce businesses to promote Canadian-themed products. According to a 2024 Retail Council of Canada report, 40.9% of Canadians spent over $50 on Canada Day celebrations, highlighting its profitability for retailers. Use patriotic themes and promotions to engage your audience.

Prepare well in advance for Canada Day by creating themed promotions and special offers. Highlight patriotic products, use themed visuals, and engage with Canadian customers on social media. Free shipping on all Canada Day orders and limited-time discounts can drive more sales. Don’t forget to localize your content for Canadian audiences, emphasizing quick delivery through Gelato’s efficient global production capabilities.

Independence Day - July 4

Target audience: Americans celebrating national pride.

July sparkles so brightly in the USA! A holiday where US customers purchase anything red, white, and blue - get your store in the patriotic spirit this 4th of July! Prepare ahead of time, so your customers go decked out in festive apparel to their elaborate feasts, spectacular fireworks, and colorful parades. With so many Americans looking to celebrate and have a day off, you can capture people's attention easily.

As a print on demand store, offer anything red, white, and blue or stars and stripes on products like apparel, home decor, and much more. 

World Chocolate Day - July 7

Target audience: Chocolate lovers worldwide.

World Chocolate Day celebrates the delight of chocolate, offering a sweet promotional opportunity for ecommerce brands. According to recent statistics by Intertek, chocolate sales spike significantly this day, making it a profitable event for businesses. Embrace this occasion by featuring unique chocolate-themed products, engaging online campaigns, and special discounts to attract chocolate lovers.

Highlight chocolate-themed products through engaging visuals and videos. Collaborate with influencers to create buzz. Launch special promotions like "Buy one, get one free" or exclusive chocolate bundles. Leverage social media hashtags like #WorldChocolateDay to increase visibility. Use email marketing to entice subscribers with limited-time offers and discounts. Ensure smooth delivery with options for fast shipping through services like Gelato.

Amazon Prime Day - mid-July

Target audience: Bargain hunters and online shoppers.

A global shopping event created by Amazon, Prime Day typically occurs in July (although there are no confirmed dates yet for Prime Day 2025) and is exclusive to Amazon Prime members, offering significant discounts on a vast range of products.

This Amazon event generates billions in sales. Ecommerce businesses can tap into this frenzy by offering complementary deals or "counter-sales" to draw traffic from those already shopping online.

International Friendship Day - July 30

Target audience: Individuals celebrating friendships globally.

International Friendship Day is a global observance where individuals express love and gratitude to their friends.

To capitalize on this special day, push friendship-themed merchandise and gifts, or offer "buy one, get one" deals to promote the spirit of sharing.

August: 

Back to school season - August 1-31

Target audience: Students, parents, and educators preparing for the new academic year.

August heats up just in time for the first day of school! If your ecommerce store sells anything intended for children and school or university use, you could see a potential jump in sales. It's not just the students clamoring to fill their backpacks; parents, caregivers, and teachers are also starting their school season and making their purchases. Everyone loves new stuff - be the seller to give it to 'em!

From apparel to phone cases and tote bags, personalization is in high demand, and planning for back-to-school promotions and bundles can yield increased turnover. Launch limited-time designs catered to the back-to-school fever gripping the nation!

Sisters' Day - August 3

Target audience: People with sisters.

Celebrated on the first Sunday of August, Sisters' Day is an opportunity to honor and cherish the bond between sisters. This holiday is gaining traction in the ecommerce sector as more individuals look to purchase thoughtful gifts. There is a notable increase in online sales related to Sisters' Day gifts, showcasing its growing profitability for retailers.

Celebrate Sisters' Day by offering special discounts on products suited for sisters, like matching apparel or personalized gifts. Encourage customers to share their sisterly bonds on social media using a unique hashtag, boosting engagement. Consider running a particular campaign with time-sensitive deals and gift bundles. Utilizing email marketing to notify your audience in advance can also drive early interest and purchases.

International Cat Day - August 8

Target audience: Cat owners and cat enthusiasts.

International Cat Day celebrates our feline friends and has become an excellent opportunity for ecommerce businesses. In 2022, cat-related merchandise saw a spike in sales. Data from Jungle Scout revealed a significant increase in pet product sales around this day. Use this day to promote cat-themed products and engage cat lovers with special discounts.

Boost your sales on International Cat Day by offering cat-themed products, creating engaging social media campaigns with adorable cat content, and running exclusive promotions for pet owners. Consider collaborating with animal shelters for charitable promotions. Encourage customers to share pictures of their cats using a branded hashtag to foster community engagement and increase visibility. Personalized product recommendations for cat lovers can also drive sales.

National Nonprofit Day - August 17

Target audience: Individuals and organizations involved in charitable and nonprofit activities.

National Nonprofit Day celebrates the contributions of nonprofit organizations. It’s a prime opportunity for businesses to support causes while boosting their brand presence. According to the National Philanthropic Trust, Americans gave an estimated $557.16 billion in donations in 2023, highlighting the potential for driving awareness and significant charitable contributions.

Capitalize on National Nonprofit Day by partnering with a charity and offering promotions where a percentage of sales goes to the chosen nonprofit. Highlight this collaboration in your marketing campaigns to build trust and improve brand image. Leverage social media stories and posts to showcase the impact, encourage customer engagement, and promote brand values.

International Dog Day - August 26

Target audience: Dog owners and pet lovers.

International Dog Day celebrates dogs of all breeds, promoting pet adoption and appreciation for our furry friends. It's a prime opportunity for ecommerce retailers, especially in the pet products sector. In 2024, the U.S. pet industry will reach a projection of $150.6 billion in sales, highlighting the profitability of marketing pet-related products during this holiday.

Engage pet lovers by launching a targeted campaign featuring dog-related products. Offer exclusive discounts, bundle deals, and limited-edition items. Showcase user-generated content of customers' dogs on social media. Utilize hashtags like #InternationalDogDay to boost visibility—partner with pet influencers to expand reach. Ensure fast, reliable shipping to delight customers and their furry friends.

September: 

Labor Day - September 1

Target audience: Workers and families in the United States.

Recognized in early September in the US and on various dates globally, Labor Day honors the contributions of workers and labor movements.

Labor Day is a prime opportunity for back-to-school promotions and end-of-summer sales. Highlight work-related products, offer discounts on essential items, and promote exclusive Labor Day deals with eye-catching banners. Use email marketing and social media to spread the word and include thematic content to resonate with your audience. Finally, ensure timely delivery by leveraging Gelato's global production and fast delivery services.

National Grandparents Day - September 7

Target audience: Families looking to celebrate and honor their grandparents.

Celebrate the love and wisdom of grandparents on this special day. Families typically honor their grandparents with gifts, cards, and family gatherings. 

Encourage customers to celebrate National Grandparents Day with special promotions. Offer personalized gift items like custom photo books or unique keepsakes. Highlight these products in targeted email campaigns and social media ads. Additionally, creating heartfelt content showcasing grandparents' importance can resonate with audiences, fostering a deeper emotional connection. Ensure your website is optimized for easy navigation and swift checkout to capture impulsive buyers.

Oktoberfest - September 20-October 5

Target audience: Beer enthusiasts and those interested in German culture.

Oktoberfest is a globally celebrated festival originating in Munich, Germany. From September 20 to October 5, this event draws millions of visitors annually. In 2023, it attracted 7.2 million people, generating over $1.25 billion in revenue. E-commerce opportunities flourish during this period, from themed merchandise to special promotions, tapping into the festive spirit of shoppers worldwide.

Embrace the Oktoberfest spirit with themed promotions, special offers on German-inspired products, and festive packaging. Use social media to engage customers with Oktoberfest-related content and hashtags. Collaborate with influencers to expand your reach. Ensure your inventory can meet the increased demand and consider limited-time offers to create urgency. Remember to highlight fast delivery options to get products to your customers in time for their celebrations.

First day of fall - September 22

Target audience: People in the Northern Hemisphere. 

The first day of fall, marked September 22, ushers in a season filled with changing leaves, cooler temperatures, and a shift in consumer behavior towards cozy, autumn-themed products. According to the National Retail Federation, Fall spending increased in 2022, signaling robust opportunities for ecommerce retailers to leverage seasonal demand with targeted promotions and fall-themed merchandise.

Capitalize on the first day of fall by launching autumn-themed promotions. Showcase seasonal products like cozy apparel, home decor, and festive items. Use rich, warm color schemes in your marketing materials and update your website design to reflect the fall ambiance. Host a fall sale or bundle offers to entice shoppers and create engaging content highlighting the season's beauty and spirit.

October: 

International Coffee Day - October 1

Target audience: Coffee lovers worldwide

International Coffee Day, celebrated on October 1, is a global event dedicated to appreciating coffee and recognizing the efforts of coffee farmers. This day presents an excellent opportunity for ecommerce businesses to boost sales as coffee-related products surge in popularity. According to Business Insider, the global coffee market is valued at over $100 billion!

International Coffee Day is the perfect time to cater to coffee lovers. Offer limited-time discounts on coffee-related products, create engaging social media posts showcasing your bestsellers, and run contests with coffee-themed prizes. Collaborate with coffee influencers to reach a wider audience and consider launching a particular coffee-themed product line to capture interest. Fast, reliable delivery ensures your customers can celebrate without delay.

World Teachers' Day - October 5

Target audience: Educators and students.

World Teachers' Day celebrates educators' contributions, appreciating their role in guiding and shaping futures.

Celebrate World Teachers' Day with special discounts on educational products and gifts for teachers. Share stories and testimonials about inspiring teachers on your social media channels. Create themed content to engage your audience and highlight relevant products. Additionally, consider partnering with schools or educational organizations for joint promotions or giveaways to boost visibility and positively impact the community.

Diwali - October 20

Target audience: People celebrating the Festival of Lights, predominantly of Indian descent and Hindu faith.

Known as the Festival of Lights, Diwali is a major Hindu festival celebrated between mid-October and mid-November, marking the triumph of light over darkness. It's observed with great fervor by Hindus worldwide with lamps, fireworks, sweets, and prayers.

Diwali sparks an increase in sales of festive décor, gifts, and traditional wear. Creating Diwali-specific bundles or offering discounts on related items can engage celebrants looking to prepare for the festivities.

Halloween - October 31

Target audience: People of all ages who enjoy spooky celebrations and costumes.

Halloween is celebrated on October 31st with costume-making, trick-or-treating, over-the-top decorations, carving pumpkins into jack-o'-lanterns, lighting bonfires, and visiting haunted attractions. The activities were previously only limited to America, but thanks to the popularization of Western culture and Hollywood movies, it is fast becoming a worldwide phenomenon, so much so that the day has become the UK's third-largest retail season after Christmas and Easter.

Get into the spirit of Halloween by dressing up your store and social media profiles. If you have planned special-themed launches, ensure they are on time and early. Offer trick-or-treat to customers by way of deals and discounts, bundles, giveaways, and promotions. Maximize your reach with special email marketing and capture the attention of past shoppers. You can also show behind-the-scenes and show your team getting into the spooky spirit. 

November: 

Single's Day - November 11

Target audience: Individuals celebrating their single status.

Celebrated on November 11th (11/11) in China, Single's Day began as an anti-Valentine's Day celebration for single people and has transformed into the world's largest online shopping event, popularized by Alibaba.

Single's Day has surpassed Black Friday in terms of global sales, making it essential for ecommerce businesses to offer deals and tap into the vast shopping audience, especially targeting singles looking for self-gifting opportunities.

Maximize Singles Day sales by highlighting exclusive discounts and deals for singles. Use targeted marketing strategies like personalized emails or social media campaigns to engage solo shoppers. Consider offering self-care or treat-yourself products and creating themed bundles. Leverage your online presence with catchy hashtags and influencer partnerships to boost visibility. Remember to optimize your website for mobile shoppers to ensure seamless shopping experiences.

Black Friday - November 28

Target audience: Bargain hunters and deal seekers.

Black Friday comes right after Thanksgiving day and has been synonymous with a shopping frenzy that gets crazier every year. Considered the unofficial beginning of the Christmas shopping season, Black Friday has routinely turned out to be one of the busiest days in the USA since 2005.

It's crucial to prepare ahead of time for Black Friday to ensure that operations are airtight and your offerings are communicated in advance to customers. You can also start the deals a day early. This is also a lucrative opportunity to extend your product portfolio and add new designs. Take a look at Gelato’s product catalog; you never know when the inspiration may strike!

Small Business Saturday - November 29

Target audience: Small business supporters and local shoppers.

First observed in 2010, Small Business Saturday encourages holiday shoppers to support brick-and-mortar businesses that are small and local. It serves as a counterpart to Black Friday (which usually features big-scale retail companies).

This day was created to promote new entrepreneurs. Ensure that your customers know this about you while visiting the store. Consider offering promotions to increase sales. You can also collaborate with other small businesses on social media or develop unique products.

December:

Cyber Monday - December 1

Target audience: Online bargain hunters and tech-savvy shoppers.

Cyber Monday marks the culmination of the Thanksgiving shopping weekend, offering online shoppers deep discounts on various products. This event is a golden opportunity for ecommerce businesses to boost sales and clear inventory. It’s essential to optimize your website for high traffic and ensure fast, reliable shipping to meet the surge in demand.

Cyber Monday sales have consistently set records in recent years, with 2023's sales reaching $12.4 billion, a 1.4% increase from 2020. This growth highlights the day's profitability and increasing importance in the online holiday shopping season.

Capitalize on Cyber Monday by offering exclusive online deals and flash sales. Enhance your website’s loading speed to handle heavy traffic, and use targeted email campaigns with countdown timers to create urgency. Optimize your mobile site, as many shoppers will be using smartphones. Utilize social media ads to extend your reach, and consider partnering with influencers for broader promotion.

Green Monday - December 8

Target audience: Online shoppers looking for last-minute holiday deals.

Green Monday, falling on the second Monday of December, is one of the busiest retail days in the US. In 2022, online sales on Green Monday reached record figures, highlighting its significance. Retailers capitalize on the urgency of last-minute holiday shoppers by offering enticing deals, driving substantial ecommerce revenue. Businesses can significantly boost their holiday sales by creating a sense of urgency and FOMO.

Boost your sales on Green Monday by creating a sense of urgency with limited-time deals and countdown timers. Promote free or expedited shipping options to accommodate last-minute shoppers. Leverage email marketing and social media campaigns to remind customers of the dwindling shopping days before Christmas. Lastly, ensure your website can handle increased traffic to provide a seamless shopping experience.

Hanukkah - December 14-22

Target audience: Observers of the Jewish faith.

A Jewish festival of lights lasting eight nights, Hanukkah commemorates the miracle of the Maccabees' victory and the rededication of the Jerusalem Temple.

Capitalize on Hanukkah by offering themed products like menorahs, dreidels, and kosher gift baskets. Create targeted marketing campaigns emphasizing family and tradition. Offer early bird specials to encourage pre-festival shopping. Utilize social media to highlight customer stories and product usage. Ensure fast and reliable delivery through services like Gelato to meet the demands of the eight-day holiday.

First day of winter - December 21

Target audience: People in the Northern Hemisphere who enjoy winter activities and seasonal shopping.

This day, marking the start of winter, is perfect for promoting seasonal products like warm clothing, holiday décor, and winter sports gear.

Embrace the winter theme by offering cozy, seasonal products like blankets, hot beverages, and winter apparel. Create winter-themed promotions and use imagery of snow and holiday scenes. Ensure your website stays optimized for mobile, and consider offering gift-wrapping options. Use email marketing to remind customers of last-minute gift ideas and delivery deadlines. Leverage social media to showcase winter-suitable products and encourage user-generated content.

Christmas Eve / Christmas Day - December 24-25

Target audience: People celebrating Christmas worldwide, including families and individuals exchanging gifts.

Christmas is a critical period for online retailers, driving significant profits. According to Statista, U.S. online holiday sales reached over $253.71 billion in 2023. Consumers start shopping early, with 42% beginning before November. Leveraging festive promotions and efficient logistics, like Gelato's global production and fast delivery, ensures you capture early shoppers and meet high demand, boosting overall sales.

If you're introducing new products or special-themed collections, make sure your marketing is in full swing well before Christmas Day. Consider last order dates and include buffer time for unexpected issues, requiring a full team effort.

To keep sales robust, highlight bestsellers, offer gift cards, and create themed bundles. Additionally, produce useful gift guides and content that showcases your product range to encourage purchases. 

Boxing Day - December 26

Target audience: Shoppers looking for post-Christmas deals.

Observed on December 26th, primarily in the UK, Canada, and other Commonwealth countries, Boxing Day traditionally was when employers would give their staff Christmas boxes or gifts. Today, it's often marked by sales and shopping.

Boxing Day is another day when the bargain hunters come out to play. Whether online or in-store, offering deals and discounts is common. In fact, for many business owners, it is one of the highest-grossing days of the year.

Boxing Day is prime for post-Christmas sales. To maximize this holiday, offer significant discounts on leftover holiday inventory, promote exclusive online sales, and utilize email marketing to alert your customers early. Include flash sales and limited-time offers to create urgency. Ensure your website is optimized for mobile shoppers and provides excellent customer service to handle increased inquiries and orders efficiently. 

Kwanzaa - December 26-January 1

Target audience: African American families celebrating cultural heritage.

Celebrated from December 26th to January 1st, primarily among African Americans, Kwanzaa honors African heritage and culture, marked by feasting and gift-giving.

To boost Kwanzaa holiday purchases, highlight Kwanzaa-specific merchandise and share its cultural significance, drawing attention to its traditions and gift-giving.

New Year's Eve - December 31

Target audience: Everyone celebrating the dawn of a new year.

The last day of the year, and people are glamming up to party all night, watch fireworks, or have a lavish dinner. Others just like to stay at home with a movie or show in their comfy PJs.

As a business owner, you need to anticipate the next year's trends and customer habits. As New Year's Day arrives, your audience will be looking to adopt new habits, owing to their resolutions, and will want a reset to focus more on their goals. You can prepare to fulfill this need by offering products to help them on this journey. 

For example, posters and canvases that can change a place's vibe, reusable water bottles to use in the gym, new sportswear for people committed to a healthier lifestyle, new stationery to journal more - all these products are evergreen and support good habits and are great to have in your store.

The holiday season is fast approaching! To capitalize on the rush of last-minute shoppers, retailers must implement effective strategies to ensure a seamless and satisfying customer experience. Here are some key tactics to consider:

• Prioritize expedited shipping: Offer a variety of expedited shipping options to meet the urgent needs of last-minute shoppers. Communicate shipping deadlines and costs to avoid customer confusion.

• Leverage flash sales and email marketing: Create a sense of urgency with flash sales featuring limited-time discounts and promotions. Utilize email marketing to reach your target audience with personalized offers and reminders.

• Harness social media: Utilize social media platforms to create excitement and drive traffic to your website. Implement countdown timers, exclusive deals, and engaging contests to capture attention.

• Optimize for mobile: Ensure your website is fully optimized for mobile devices to cater to the growing number of on-the-go shoppers.

• Streamline the checkout process: Minimize cart abandonment by simplifying the checkout process. Offer guest checkout options, save customer information for future purchases, and clearly display shipping costs and estimated delivery times.

The holiday season is a prime time to enhance your online sales. With the right strategies in place, you can capture the attention of eager shoppers. Let’s explore some practical tips to help you optimize your ecommerce efforts, ensuring that you are fully prepared to meet increased demand and delight your customers.

1. Leverage print on demand

Print on demand (POD) allows you to offer unique, customizable products without holding inventory. Use POD to quickly react to trends, personalize merchandise, and meet customer demands. This approach minimizes risk and maximizes profit potential, especially during peak holiday seasons when timely, unique gifts are in high demand.

2. Communicate critical dates for holiday deliveries

For many, the magic of the season rests on timely gift-giving. Santa might have his elves, but ecommerce businesses need to provide crystal clear guidelines on shipping timelines. Not only does this guarantee a merry experience, but it also solidifies trust and reduces frantic, last-minute customer queries.

3. Optimize the holiday checkout experience

As the holiday shopping season sees a surge in traffic, ensuring a frictionless checkout process becomes paramount. A smooth checkout experience not only curtails cart abandonment rates but also fosters repeat business and glowing customer reviews during this crucial time.

4. Offer outstanding customer service

During the bustling holiday season, shoppers are often pressed for time and might have many queries. Reliable customer service can set your brand apart, cementing loyalty and ensuring any hitches are resolved efficiently.

5. Boost website speed for the holiday traffic surge

In the throes of the holiday shopping frenzy, a slow-loading website can be a significant deterrent for eager shoppers. Fast loading times not only enhance the user's shopping experience but also bolster your chances of higher sales, reduced site abandonment, and better search engine visibility during this peak season.

6. Tailor your website for mobile shoppers

The festive season sees a surge of on-the-go shoppers looking for the perfect gifts via their mobile devices. To capture this vast mobile audience, optimizing your website for a seamless mobile experience is crucial. A convenient mobile shopping journey can significantly boost sales and elevate overall holiday shopper satisfaction.

7. Optimize product images and descriptions

The holiday season is a visual affair filled with bright lights, decorations, and vibrant imagery. Capitalize on this festive spirit by ensuring your product visuals are compelling and that descriptions paint a vivid, trustworthy picture of what you offer. This clarity can significantly influence purchasing decisions, especially during the gift-giving season.

8. Implement a hassle-free return policy

During the festive season, gifting is at its peak, but so is the uncertainty of whether a gift will hit the mark. A straightforward and generous return policy can be the gentle nudge a hesitant shopper needs to finalize their purchase, knowing there's a safety net.

9. Craft special promotions and product bundles

When the festive season is in full swing, customers are on the lookout for deals that not only save them money but also simplify their shopping process. Special promotions and product bundles are effective strategies to entice these shoppers and increase your holiday season sales volume.

10. Offer outstanding customer service

During the bustling holiday season, shoppers are often pressed for time and may have many questions and concerns. Reliable customer service can set your brand apart, cementing loyalty and ensuring any issues are resolved efficiently.

11. Develop a strong marketing calendar and strategy

Creating a detailed marketing calendar helps align your promotions with critical holidays. Incorporate a mix of email campaigns, social media posts, and special offers. Plan early to avoid last-minute rushes, ensuring each campaign is timely and relevant. This proactive approach maximizes engagement and boosts sales during peak seasons.

Preparation is key to successful online holiday sales. As we've explored throughout this article, strategic planning and timely actions can set you apart in this competitive landscape.

Don't let inventory management bog you down in high-demand periods; leverage the power of the print on demand business model. With Gelato's global platform at your fingertips, you can sell high-quality print on demand products internationally—not only eliminating the hassles of inventory management but also offering the allure of custom products for online shoppers.

Elevate your holiday sales strategy and let our team handle the rest. Set your store up for unprecedented success, and sign up for Gelato today.

How do holidays affect sales?

Holidays significantly boost sales as they often coincide with peak shopping periods. Many consumers look for gifts, decorations, or specific items related to the holiday, leading to an increase in demand. Holidays are usually accompanied by promotions, discounts, and special offers, making consumers more inclined to purchase.

What is the biggest ecommerce holiday?

Cyber Monday stands as the most prominent ecommerce holiday. In 2023, it garnered $12.4 billion in online sales, according to Adobe Analytics, surpassing even Black Friday, making it critical for online retailers to offer substantial discounts and targeted marketing to capture the surge in consumer spending.

What percentage of holiday retail sales are online?

In 2023, total retail sales (online) accounted for 19.4% of total holiday sales, according to data from Statista, representing a significant increase from previous years, highlighting the growing importance of ecommerce. Effectively leveraging online platforms can significantly enhance your holiday sales strategy.

What is the slowest month for ecommerce sales?

According to a Fire&Spark report, January tends to be the slowest month for ecommerce sales. Post-holiday fatigue and financial constraints often result in decreased consumer spending. In 2022, January saw a significant drop in online retail traffic compared to the busy holiday months of November and December.