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1. TikTok's music usage rules explained

TikTok music usage confirmation: What you need to know

On the TikTok platform, music isn't just background noise; it's a pivotal part of the storytelling. But what happens when your TikTok video takes off, and the music you used triggers a copyright claim? 

If you're a creator who uses TikTok for your content, confirming music usage can help your content stay impactful and compliant. 

In this post, we'll examine TikTok's music usage confirmation and guidelines, offer practical advice on confirming a song's approval, and share best practices to keep your creative process smooth. We'll also introduce you to Gelato, a handy tool for monetizing your presence through custom merchandise.

Main takeaways from this article:

  • Understanding TikTok's music usage rules is crucial for avoiding copyright issues and maximizing your content's creative potential.

  • Confirming a song's approval involves using TikTok's "Sounds" feature and checking for any restrictions or licensing updates.

  • To stay compliant, use TikTok's commercial music library, credit original creators, avoid external sources, and update frequently.

  • Creators unable to use original sounds can explore alternative options for commercial music usage on TikTok.

TikTok's music usage rules explained

TikTok is a paradise for creative expression, and music is at its very heart. However, navigating the app's music usage rules ensures your content stays within legality. We've broken down the essentials you need to learn to keep your TikToks both entertaining and compliant: 

  • Personal use vs. commercial use: TikTok distinguishes between personal and commercial use. Personal accounts can use a broader range of music, while commercial accounts must be selected from TikTok's Commercial Music Library.

  • Commercial Music Library: This specialized library is a goldmine for businesses. It contains tracks that have been cleared for commercial use, ensuring that your brand isn't left vulnerable to copyright claims.

  • Music licensing agreements: TikTok works closely with music labels to provide a selection of fully licensed songs for in-app use. However, these agreements may change, so check regularly for updates.

  • Duration restrictions: Even with licensed music, TikTok often limits the length of your clip for a post, so check these restrictions while editing your video.

  • Credit and attribution: Always give proper credit to original artists when using their tracks, as this can further protect your content and support the creators whose music enhances your TikToks.

Why music usage confirmation on TikTok is important for brands

Brand manager reviewing TikTok music

Music is more than just background noise on TikTok; it drives engagement and brand visibility, and confirmation of music usage is essential for brands for various reasons, which are listed below: 

  • Protects your brand image: Confirming music usage ensures legal compliance and shields your reputation from potential backlash related to unauthorized music use.

  • Enhances content engagement: Using approved music can significantly enhance viewer interaction, as it aligns with ongoing trends and popular tracks that capture audience interest.

  • Enables strategic planning: When brands clearly understand music rights, they can strategically plan content that incorporates music creatively and effectively.

  • Promotes smoother collaborations: Brands can partner with creators, hold on to them, and put their faith in them, knowing that all music rights are in order, ensuring successful collaborations.

  • Boosts marketing efforts: Access to TikTok's Commercial Music Library allows brands to craft catchy and compliant advertisements, thus enhancing marketing campaigns.

How to confirm if a song is approved for TikTok use

Checking song approval on TikTok

Ensuring your music is TikTok-approved can save you from potential copyright hassles. Let's break down the simple steps to confirm if a song is good to go!

Open the TikTok app and go to the video creation screen

Launch the TikTok app. Once you're in, head straight to the video creation screen, commonly accessed via the '+' button at the bottom of your screen. This is your creative hub where music meets motion. Ensure you're in the right place to easily blend visually captivating videos with the perfect soundtrack to enhance your brand storytelling.

Tap on "Sounds" at the top of the screen

Navigate to TikTok's video creation screen. The "Sounds" option is the feature that leads to TikTok's expansive audio library. Here, you can find a variety of music and sounds to enhance your video by selecting it. 

Whether you're opting for trending tracks or digging deeper into niche audio, this is where creativity meets compliance. Choosing the right sound ensures your content shines and respects TikTok's music guidelines.

Search for your desired song

Use the search bar to look for your desired track. Check if the song falls under the "Commercial Music Library" for business accounts. This step helps ensure you select a licensed song for commercial use, helping you avoid any unwanted copyright claims.

Look for the song under the "Commercial Music Library" if you have a business account

If you have a business account on TikTok, your go-to spot for music is the "Commercial Music Library." This special library is packed with songs pre-approved for commercial use, allowing brands and businesses to sidestep the potential legal challenges of copyright infringement.

The library features a diverse range of tracks tailored for promotional content. Using these tracks can help enhance your brand's message while ensuring you comply with TikTok's strict music usage policies. 

Check if the song has usage restrictions or notes

Before you use your chosen tune, check for any usage restrictions or notes associated with the song. TikTok's guidelines might include specific constraints or helpful hints on legally using the track. 

Some songs may come with rules about how they can be used, or they might only be available for particular kinds of accounts. Staying informed about these details will help you use music responsibly and creatively on TikTok.

Test by adding the song to your draft video

Testing your selected song within a draft video is a sure-fire way to confirm its compliance with TikTok's policies. Begin by crafting a draft video and add the song you want to use. During this process, TikTok will automatically check the licensing agreements. 

If any issues arise, TikTok will notify you immediately, allowing you to make necessary adjustments. This method helps ensure that your content won't encounter any unexpected copyright hurdles, keeping your video engaging and rule-abiding.

Check for any updates on TikTok's licensing agreements

Staying on top of TikTok's licensing agreements is crucial for making informed decisions about music usage. Changes can affect which songs are available for your videos, as TikTok regularly revises its terms to accommodate new deals with music publishers and labels. 

By staying updated, you can ensure your content remains in compliance, reducing the risk of potential copyright issues. Regularly checking TikTok's announcements or using industry news can keep you informed. 

Use royalty-free or original audio if uncertain

If you're unsure about a song's permissions, playing it safe with royalty-free or original audio might be your best bet. Original audio gives you complete control, as it's created by you or obtained with full rights. 

Royalty-free tracks won't typically hit you with unexpected fees or legal hurdles, allowing you to focus on creating engaging content. Explore various online platforms offering vast libraries of royalty-free music to enhance your TikTok videos uniquely and safely.

Best practices for staying compliant using TikTok's commercial music library

Tagging official handle for music credit

Below, we explore the best practices for staying compliant with TikTok's commercial music library.

Use in-app music only

When creating content on TikTok, relying solely on the in-app music library is crucial. This collection is designed to offer a smooth experience, providing access to pre-approved licensed music tracks. 

By sticking to the in-app options, you avoid the legal complexities tied to copyright infringement. It's a straightforward practice ensuring your content complies with TikTok's guidelines. Using the platform's music library simplifies the creative process and enriches your videos with popular songs and sound effects.

Credit original creators

Although not legally required, crediting original creators on TikTok is recommended to cultivate positive relationships and potentially shield you from disputes. Acknowledging the work of the artist or the creator of any used sound shows appreciation and builds a community of respect and collaboration. 

To properly credit a creator, tag their official TikTok handle in your video's description, and consider mentioning their name audibly if possible. 

Avoid external sources

Using music from external sources can land you in hot water with copyright claims. TikTok's Commercial Music Library is a treasure trove of tracks specifically cleared for use, so you should rely on it instead. 

While exploring external platforms for the latest hits might be tempting, it's a gamble best avoided. These sources may not have the necessary licenses for commercial use, placing you at risk of blocking or removal. Protect your content and brand by sticking to TikTok's music options. 

Check for updates

Staying informed on various updates is crucial for any creator. TikTok occasionally alters its licensing agreements, which might change the availability of some songs. Check the app regularly for announcements and revisions, ensuring you're always aware of the latest changes. 

Being proactive helps you maintain compliance and avoid potential copyright disputes. The music available today might not be accessible tomorrow, so check for updates to ensure you use tracks legally.

For creators: Alternative music usage options

Creator using royalty-free music

For commercial businesses, playing by TikTok's music usage rules can sometimes feel a bit limiting. Fortunately, there are a few alternative avenues to keep their content vibrant and engaging without sidestepping compliance needs: 

  • Royalty-free music platforms: Websites like Uppbeat offer a selection of high-quality, copyright-free tracks. These platforms provide free music across all content, reducing the risk of copyright claims.

  • License your music: Consider commissioning original music productions that fit your brand's aesthetic. Licensing your own music resolves compliance issues and adds a unique and personalized touch to your content.

  • Use public domain music: Tracks that have entered the public domain can be freely used in commercial settings. While the selection might be limited, it's a good resource for certain projects needing classical or vintage sounds.

  • Subscription services: Platforms like Epidemic Sound or Artlist offer subscription services with access to a broad range of commercially licensed music. This can be a worthwhile investment for brands regularly needing diverse soundtracks.

  • Collaborate with local musicians: Partnering with emerging musicians can lead to exclusive track usage. It benefits both parties by providing unique content and potential publicity for artists.

  • Utilize in-app sound effects: Beyond music, consider using various sound effects available within TikTok to enhance your content creatively while avoiding music copyright issues.

Grow your TikTok presence with custom merch from Gelato

Transforming TikTok creativity into a compliant, engaging experience is easier when you understand the platform's music rules and best practices. But why stop there when you can monetize your TikTok presence with custom merchandise? 

We can help you in this endeavor with its all-in-one solution for creators looking to grow their brands. 

Gelato offers a robust print on demand service, perfect for TikTok stars ready to sell personalized products to their followers. With our extensive range of custom products, from apparel to homeware, you can effortlessly deliver high-quality items bearing your unique stamp. It's a smooth process: simply integrate Gelato with your TikTok account, design your merchandise, and Gelato handles production and global delivery.

This smooth integration bolsters your brand identity and creates an additional revenue stream. Sign up for Gelato and start today!

FAQs

What does music usage confirmation mean on TikTok?

Music usage confirmation on TikTok means verifying that a song can be legally used in your video. This process ensures compliance with copyright laws and TikTok's guidelines, protecting you from potential legal issues. You can confidently create engaging, copyright-compliant content by checking if a track is in the Commercial Music Library or obtaining proper licenses.

How do I know if I can use a song on TikTok?

To confirm if you can use a song on TikTok, check its availability under the "Commercial Music Library" in the TikTok app. Ensure no restriction or usage note is associated with the song, and test it in your draft video. Stay safe by choosing music directly from TikTok's library or opt for royalty-free options.

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