25 Shopify clothing stores that are crushing it in 2025

The ecommerce landscape is booming, and the clothing industry holds a prominent position within it. However, with a saturated fashion industry teeming with established fashion brands and emerging ones, standing out can feel like a challenge. 

This article curates a list of the most successful Shopify clothing stores and examines what makes them shine in a crowded online market. Our goal is to inspire clothing store owners by sharing different strategies for branding, product selection, and customer engagement.

• The post lists the 12 best Shopify clothing stores and highlights the unique strategies behind their success, focusing on aspects like influencer marketing, community building, sustainability, and innovative product offerings. These strategies demonstrate the multiple pathways to success in the ecommerce clothing industry.

• Each featured store caters to specific market niches, whether it's Gymshark's fitness enthusiasts, Allbirds' eco-conscious consumers, or Fashion Nova's trendsetters. This specialization allows these brands to cultivate a devoted customer base and stand out in a crowded market.

• Strong branding and effective customer engagement are consistent themes across the successful stores. Brands like Kith and Chubbies utilize exclusive offerings and distinctive marketing to create a loyal following, proving the power of knowing and catering to one's audience.

• Many of the listed stores, such as Tentree and Madhappy, emphasize sustainability and social responsibility, which resonate strongly with today's consumers. This approach not only promotes a positive brand image but also drives customer loyalty by aligning with their values.

• Gelato's print on demand platform offers a one-stop solution for anyone ready to transform creative clothing ideas into a successful ecommerce business while adeptly handling the logistical challenges and promoting a sustainable future.

Let's explore our curated list of 12 inspiring Shopify clothing stores and understand the strategies behind their success. 

1. Gymshark

Founded: 2012  Annual revenue: $550 million

Gymshark is an athletic wear brand that balances functional gym clothing with trendy clothing. This Shopify store is one of the most popular clothing brands on Shopify and is sold in over 131 countries. Their global success makes them a model for other ecommerce businesses hoping to expand internationally. 

Beyond selling clothes, Gymshark has built a community people want to join. They have built a strong customer base through effective influencer marketing and targeted community-building actions. They show a consistent trend of innovative products and a commitment to sustainability, which appeals to their customers' values. Their strategy has made Gymshark more than a simple clothing retailer—it's now seen as a lifestyle choice.

2. Allbirds

Founded: 2016  Annual revenue: $298+ million

Allbirds, a brand known for its comfortable and eco-friendly shoes, has recently expanded with a clothing line. The clothes, just like their footwear, are made from natural materials and designed for day-to-day wear. They offer t-shirts, sweatpants, and socks made from fabrics like organic cotton and Tencel (a fabric derived from eucalyptus). 

Allbirds’ strategy is to extend its brand's core values of comfort and sustainability to its clothing line. Their aim is to attract both their existing customers, who love their shoes, and newcomers who value eco-friendly clothing. By offering a range of essential clothing items made from the same types of materials they use for their shoes, Allbirds hopes to expand their brand while staying true to their environmentally conscious roots.

3. Fashion Nova

Founded: 2006  Annual revenue: $100 million

Fashion Nova is a trendsetting brand based in Los Angeles that has significantly changed the online fashion scene. They offer a broad selection of affordable and stylish clothing tailored for young, fashion-savvy shoppers. Their range includes options for all body types, ensuring inclusivity in their style offerings. 

Fashion Nova's success can be attributed to their skillful use of social media marketing. They managed to gather a loyal following through celebrity endorsements and collaborations with influencers. These influencers, who have countless followers, showcase Fashion Nova's fashionable yet affordable clothing. The combination of pocket-friendly pricing, inclusivity, and successful social media strategies makes Fashion Nova stand out in the competitive online fashion market.

4. Kith

Founded: 2011  Annual revenue: $100 million

Kith is a leading Shopify fashion store with a unique mix of fashion and lifestyle retail. Their online store displays their stylish clothing for everyone and has a simple and elegant interface. The site mirrors the vibe of their physical stores in big cities like New York, Paris, and Tokyo. 

Kith's marketing strategy revolves around the idea of exclusivity. They sell limited edition and high-quality items, including popular streetwear endorsed by celebrities like LeBron James. This makes shopping exciting and encourages customers to buy right away to avoid missing out on their exclusive offers.

5. Taylor Stitch

Founded: 2008  Annual revenue: $5-$7 million

This San Francisco-based men's fashion brand stands out for its focus on quality and community. It offers classic menswear with a twist: its "Workshop" model.

Taylor Stitch offers carefully selected collections that customers pre-order within a four-week period. It's an effective way for them to produce clothes based on actual demand, which cuts down on waste and guarantees top-notch quality. This unique approach, along with their commitment to ethical manufacturing and exceptional customer service, has built a loyal following for Taylor Stitch, proving that quality over quantity can be a recipe for success.

6. Chubbies

Founded: 2011  Annual revenue: $44 million

Chubbies, a groundbreaking ecommerce retailer, brings back the fun and memories of the 80s and 90s with their innovative line of vintage clothing for men. Bold colors and quirky designs define their unique and distinctive product range, ensuring they occupy a niche all their own in the online clothing industry.

What truly sets Chubbies apart is its strong brand identity and effective communication. They know exactly who their fans are and continually offer up playful, quality clothes that this group loves. Plus, they successfully use laid-back images and a sense of humor in their ads to reinforce their unique brand.

7. Madhappy

Founded: 2017  Annual revenue: $5 million

Madhappy is a Shopify apparel store that sells streetwear like sweatshirts, t-shirts, and accessories. What makes Madhappy stand out is its mission of sparking conversations about mental health. 

They've built their success on a unique brand that doesn't just sell clothes; it promotes a lifestyle and a message to the community. They're active on social media and have built a solid community of followers. Their product releases often include discussions about mental health. This approach sets them apart from competitors and cultivates a dedicated customer base that connects with their mission.

8. Outdoor Voices

Founded: 2013  Annual revenue: $25.6 million

Outdoor Voices caters to the active crowd who loves to look good while they move. They focus on technical fabrics that perform well during workouts or hikes but with clean and stylish designs.

The secret of their success? Engaging storytelling! Outdoor Voices uses captivating photos and videos to showcase its products in action, inspiring people to get outside and embrace an active lifestyle. This approach makes their clothing more than just workout gear; it becomes part of an adventurous and exciting outdoor experience. 

9. Aime Leon Dore

Founded: 2014  Annual revenue: $31.5 million

Aime Leon Dore (pronounced "ah-mey lee-on door") isn't your typical streetwear brand. Founded in Queens, New York, they take inspiration from vintage styles and infuse it into their creations. But what truly sets them apart are their artistic collaborations.

Aime Leon Dore teams up with well-known artists and designers, creating limited-edition pieces. This strategy elevates their clothing beyond just everyday wear and injects a sense of exclusivity and artistic value. It attracts fashion-conscious customers who appreciate unique and limited-edition streetwear with a touch of artistic flair.

10. Tentree

Founded: 2012  Annual revenue: $4 million

Tentree plants a tree for every product you buy! This eco-conscious clothing brand caters to people who love fashion and the environment. They offer stylish and sustainable clothing options. But the key to their success lies in their dedication to planting trees.

By directly connecting their products to a positive environmental impact, Tentree builds a loyal customer base who wants to be part of the solution. Social media campaigns that showcase the trees planted further strengthen this connection, making Tentree a brand with a purpose. 

11. Bonobos

Founded: 2007  Annual revenue: $195.7 million

Bonobos is a game-changer in menswear that offers perfectly tailored clothing with a hassle-free shopping experience for men who crave a perfect fit but dislike the hassle of traditional suit shopping. Founded in 2007, this innovative brand focuses on well-made menswear, particularly known for its amazing fitting pants. However, their secret weapon isn't just the clothes themselves.

Bonobos prioritizes exceptional customer service, offering unique experiences like at-home try-on options. This ensures customers find the perfect fit without the frustration of endless dressing rooms. This customer-centric approach, combined with high-quality clothing, has made Bonobos a leader in online menswear.

12. Princess Polly

Founded: 2010  Annual revenue: $60 million

Princess Polly is your one-stop shop for trendy and affordable pieces. Founded in Australia, this brand caters to young women who love to express themselves through style. They offer a wide range of statement pieces and on-trend styles, all at accessible prices.

But the secret to their success isn't just about cute clothes. Princess Polly leverages social media like a pro. They collaborate with influencers and actively encourage user-generated content, building a strong and engaged online community. This approach allows them to stay on top of the latest trends and foster a sense of belonging among their customers, making Princess Polly a go-to destination for trendsetters on a budget.

13. Good American

Founded: 2016  Annual revenue: $200 million

Created by Khloé Kardashian and Emma Grede, Good American is a fashion brand committed to promoting body positivity and inclusivity. The company offers a wide range of clothing, including denim, swimwear, shoes, bodysuits, and sweats, designed to fit and flatter women of all shapes and sizes. Their innovative "Always Fits" denim line features one-size-fits-four jeans, catering to diverse body types and receiving over 10,000 five-star reviews.

Good American's marketing strategy emphasizes authentic representation and empowerment. By showcasing models of various sizes and backgrounds, the brand builds a sense of inclusivity and relatability. Collaborations with influencers and celebrities further amplify their message, while a strong social media presence engages their community and promotes new product launches. 

14. Rothy's

Founded: 2012  Annual revenue: $1 billion

Rothy's is a San Francisco-based company specializing in sustainable footwear and accessories. The brand is renowned for creating stylish, comfortable shoes and handbags crafted from recycled materials, such as plastic water bottles. By 2024, Rothy's had repurposed over 179 million bottles into their products, reflecting their commitment to environmental responsibility.

Rothy's marketing strategy centers on sustainability and transparency. They highlight their eco-friendly materials and manufacturing processes, appealing to environmentally conscious consumers. The brand's direct-to-consumer model, combined with a strong online presence and strategic collaborations, has driven significant growth.

15. Adored Vintage

Founded: 2013  Annual revenue: $1 million to $5 million

Adored Vintage is a boutique clothing store specializing in vintage dresses and vintage-inspired women's apparel. The brand offers a curated selection of timeless pieces that evoke a sense of nostalgia and romance. Each item is carefully chosen for its quality and historical significance, appealing to customers who appreciate classic fashion.

The brand's marketing strategy focuses on storytelling and creating an emotional connection with customers. Through engaging content on social media and its blog, Adored Vintage shares the history and inspiration behind its pieces, building a loyal community of vintage enthusiasts. Their emphasis on sustainability and slow fashion resonates with consumers.

16. Goodfair

Founded: 2018  Annual revenue: $1.4 million

Created by Topper Luciani, Goodfair is an online thrift store offering secondhand clothing in mystery bundles. The company's mission is to reduce textile waste by promoting the reuse of garments and providing an eco-friendly alternative to fast fashion. Customers receive surprise selections based on their chosen categories, encouraging a sense of adventure and sustainability in shopping.

Goodfair's marketing strategy leverages social media platforms to engage with environmentally conscious consumers. By partnering with influencers and promoting user-generated content, the brand builds a community centered around sustainable fashion choices. Their unique approach to thrifting appeals to those seeking affordable, eco-friendly clothing options. 

17. Hello Molly

Founded: 2012  Annual revenue: $9.7 million

Hello Molly is an Australian online fashion boutique founded in 2012. It offers a wide range of women's clothing and accessories. The brand is known for its trendy, affordable pieces that cater to young women seeking the latest styles. With frequent new arrivals, Hello Molly ensures customers access to the most up-to-date fashion trends.

The company's marketing strategy focuses on a strong social media presence, particularly on Instagram, where it showcases its products through engaging visuals and collaborations with influencers. By leveraging user-generated content and maintaining an active online community, it further enhances the overall shopping experience. Its emphasis on fast shipping and responsive customer service further enhances the overall shopping experience.

18. Cupshe

Founded: 2015  Annual revenue: $23.9 million

Cupshe is an online fashion retailer specializing in swimwear and beachwear for women. The brand offers a diverse range of styles and sizes, aiming to provide affordable, high-quality options for various body types. Cupshe aims to inspire confidence and beauty through refined and accessible fashion.

Cupshe's marketing strategy includes leveraging social media platforms, particularly Instagram and Facebook, to reach a global audience. Collaborations with influencers and brand ambassadors help showcase their products in real-life settings, appealing to a broad customer base. Cupshe emphasizes customer reviews and testimonials, building trust and credibility with potential buyers.

19. Knix

Founded: 2013  Annual revenue: 66.7 million

A Canadian intimate apparel brand focused on creating comfortable, functional, and stylish undergarments for women. The company offers a range of products, including wireless bras, leakproof underwear, and loungewear, designed to empower women to feel confident in their skin.

Knix's marketing strategy centers on body positivity and inclusivity. Its campaigns feature real customers of various shapes, sizes, and ages. By building an authentic and supportive community, the brand has cultivated a loyal customer base. Knix also utilizes direct-to-consumer sales channels and social media platforms to engage with its audience and gather valuable feedback. 

20. DKNY

Founded: 1984  Annual revenue: 100 million

Donna Karan New York (DKNY) is a fashion house founded by designer Donna Karan. The brand offers a wide range of products, including clothing, accessories, and fragrances, embodying the energy and spirit of New York City. DKNY is known for its modern, sophisticated designs that cater to a diverse, urban clientele.

DKNY's marketing strategy involves high-profile advertising campaigns featuring celebrities and models, as well as strategic partnerships and collaborations.

21. 4Ocean

Founded: 2017  Annual revenue: 84.3 million

4Ocean is an environmental organization committed to combating ocean pollution. The company funds its cleanup operations by selling bracelets made from recycled materials, with each purchase corresponding to one pound of trash removed from the ocean. By 2021, 4Ocean had removed over 20 million pounds of waste from marine environments.

4Ocean engages customers through compelling storytelling, showcasing their cleanup efforts via social media and documentary-style videos. Collaborations with influencers and partnerships with like-minded organizations amplify their message, building a community of environmentally conscious consumers. 

22. Hiut Denim Co.

Founded: 2011  Annual revenue: $197000 

Hiut Denim Co. is a British denim brand based in Cardigan, Wales. The company was founded to revive the town's denim manufacturing industry, which had declined after a major factory was closed. Hiut Denim Co. produces high-quality, handcrafted jeans, emphasizing craftsmanship and durability.

Hiut Denim Co.'s marketing strategy centers on storytelling and community engagement. They highlight the town's rich history in denim production and the skilled artisans behind each pair of jeans. By sharing these narratives through their Shopify store and social media platforms, they build a loyal customer base. 

23. Baltic Born

Founded: 2016 Annual revenue: 15 million

Baltic Born is an online women's clothing retailer founded by three sisters: Allison, Marianne, and Sienna. The brand offers a wide range of apparel, including dresses, tops, and maternity wear, designed to make women feel confident and comfortable. Baltic Born creates versatile pieces suitable for various occasions, emphasizing inclusivity with extended sizing options.

The company's marketing strategy leverages social media platforms, particularly Instagram and Facebook, to showcase its products and engage with customers. By featuring user-generated content and collaborating with influencers, Baltic Born creates a sense of community and trust among their audience. 

24. Draper James

Founded: 2015  Annual revenue: 16 million

Created by actress Reese Witherspoon, Draper James is a lifestyle brand offering women's clothing, accessories, and home décor inspired by Southern heritage. The brand embodies a modern take on Southern charm, featuring classic designs with a contemporary twist. Draper James aims to celebrate the grace and style of the American South, infusing hospitality and charm into their products.

Draper James' marketing strategy includes leveraging Witherspoon's public persona and engaging storytelling to connect with customers. The brand maintains a strong social media presence and shares behind-the-scenes content. By hosting in-store events and building a sense of community, Draper James creates an inviting shopping experience that resonates with its target market.

25. Filson

The success stories of the Shopify store examples we covered in this blog illustrate the incredible potential within the ecommerce clothing sector. From Gymshark's vibrant influencer-driven community to Tentree's eco-friendly approach, these brands have successfully carved unique niches and developed devoted customer bases. 

If you're brimming with creative ideas but concerned about resource limitations, let Gelato be your ally. As a leading on-demand printing and global fulfillment solution, Gelato empowers aspiring entrepreneurs by providing effortless on-demand printing, no minimum order requirements, and the flexibility to test your designs like t-shirts, hoodies, and tank tops, minimizing upfront costs and unsold stock risks. 

With Gelato's global network of fulfillment centers, the complexities of international shipping are reduced, and efficient customer delivery is achieved. Easily integrate Gelato with your Shopify store to manage orders, inventory, and printing in one place. Ready to bring your clothing line to life? Sign up for Gelato today and explore our subscription plans to build your thriving brand!

What makes a great Shopify store?

A great Shopify store thrives on a strong brand identity, user-friendly design, and smooth navigation. Compelling storytelling, a homepage for Shopify powered by high-quality visuals, and engaging marketing create an inviting atmosphere. Exceptional customer service and a smooth checkout process ensure a satisfying shopping journey. 

Is Shopify good for a clothing brand?

Yes, Shopify is a fantastic platform for clothing brands. With its user-friendly interface, integrations with various marketing tools, and customizable themes, it helps create a unique shopping experience. Besides, its robust analytics facilitate strategic decision-making, while swift global fulfillment solutions like Gelato simplify scaling operations internationally.

Are Shopify clothing stores profitable?

Yes, Shopify clothing stores and beauty products can help you turn a good profit by making and selling your own clothes. How much you earn depends on things like having a unique product, creating a strong brand, engaging well with customers, and running your operations smoothly. Shopify provides the tools to help you with all of this so you can build a profitable business. 

How many clothing brands are on Shopify?

It's difficult to state precisely the number of clothing brands on Shopify as new stores are consistently launched. However, sources like Analyzify report that over 75,500 Shopify stores are listed in the apparel category.