Top TikTok hashtags and how to use them effectively

TikTok's impressive user base and content formats provide immense opportunities for creators and businesses to connect, engage, and grow their audience. One key element for optimizing this vibrant platform to yield profits is using hashtags strategically.

In 2024, understanding which hashtags are trending and utilizing them effectively will amplify your content's reach to new heights. This post dives into the essential strategies for leveraging the best TikTok hashtags to boost your visibility and engagement.

Plus, you discover how to use Gelato's print on demand services to create customized TikTok merchandise using these trending hashtags, driving viewer interaction and sales.

• Strategically selecting relevant trending TikTok hashtags boost your content visibility and engagement.

• Combining broad and niche hashtags helps target a wider audience and specific communities.

• Experimenting with different hashtag variations allows you to measure performance and adapt your TikTok marketing strategy.

• Researching trending hashtags keeps your content current and aligned with popular trends.

• Using Gelato's print on demand services can effectively promote sales and engage viewers through trending hashtags.

TikTok hashtags are keywords or phrases preceded by the # symbol. They serve to categorize content, making it searchable and connecting it to specific trends or themes. By using hashtags in their TikTok videos, creators can enhance visibility, reach wider audiences, and make their TikTok account easier to find, helping to drive engagement and build community on the platform.

Hashtags on TikTok are powerful tools for categorizing content and boosting its discoverability. By attaching relevant hashtags to your videos, you enable your videos to be a part of specific conversations, challenges, and trends within the TikTok community.

Here’s a breakdown of how these little symbols can work to your advantage: 

• Content categorization: Hashtags classify your videos, making it easier for others to find them under specific topics or interests.

• Trend participation: Using the most popular TikTok hashtags, your content can join trending discussions, increasing its chances of being seen by a larger audience.

• Audience targeting: Precise hashtags help connect your content with users with particular interests or seek specific content, creating better engagement.

• Enhanced searchability: Users often search for content via hashtags, so including the right ones can ensure your videos appear in relevant search results.

• Algorithm signals:TikTok's algorithm considers hashtags when deciding which content to promote on users' For You Page (FYP), making strategic hashtag use crucial for visibility.

Using relevant hashtags on TikTok is crucial for maximizing the visibility and reach of your content. These little tags are more than just trend indicators; they are powerful tools that work to categorize your videos, making them discoverable to a broader audience. 

Here's why relevance is so important for hashtags:

• Increase visibility: The best hashtags are the most relevant ones; they help place content in front of users interested in similar topics, improving the chances of being discovered.

• Enhance engagement: By targeting the right audience, your content will more likely generate likes, comments, and shares, boosting your engagement metrics.

• Build community: Using niche-specific hashtags allows you to tap into existing communities, encouraging interaction and building a sense of belonging among your viewers.

• Stay on trend: Incorporating trending hashtags keeps your content relevant and increases its likelihood of being featured on TikTok’s “For You” page (FYP).

• Boost brand recognition: Consistently using brand-specific hashtags can help create a recognizable identity for your content, making it easier for followers to find and engage with your brand.

So, how do you find and effectively use popular hashtags on TikTok to amplify your content’s reach? Explore our tips to use hashtags correctly so your videos get noticed by your target audience.

Understand your content and audience

To effectively leverage hashtags on TikTok, it's crucial to understand your content and your audience. Knowing what type of videos you create and who will most likely enjoy them can guide your hashtag strategy and increase your content’s reach and engagement.

Here's how you can go about this:

• Identify your content theme: Is your content educational, entertaining, inspirational, or a mix of it all? Identifying this helps you choose hashtags that fit your content naturally.

• Define your target audience: Consider demographics such as age, location, and interests. The more you understand your audience, the more precisely you can select hashtags that resonate with them.

• Analyze what works: Look at past videos to see which hashtags have performed well. This insight can help refine your future hashtag selections.

• Engage with your audience: Respond to comments and engage with users who interact with your content. This can help you better understand their preferences and interests.

• Follow your competitors: Observe the hashtags that successful creators in your niche use. This can offer clues on what might work for your content.

Research popular and trending hashtags

Harnessing the power of trending hashtags is crucial for maximizing your TikTok content's reach. Researching which hashtags are currently popular can place your content in front of a broader audience, increasing the likelihood of engagement. 

Here are some practical tips on how to find trending and popular hashtags: 

• Use TikTok’s Discover page: Tap the magnifying glass icon at the bottom of the TikTok app to access the Discover page. Here, you'll find trending hashtags, sounds, and content that you can leverage for your videos.

• Follow influencers: Look for popular hashtags TikTok influencers and creators use. This can give you insights into what’s currently trending and what might work well for your content.

• Check hashtag analytics: Use TikTok analytics tools to check the performance of different hashtags. This helps you understand the reach and engagement potential of specific hashtags before you use them.

• Engage with relevant communities: Participate in TikTok niches and communities relevant to your content. This can help you discover less obvious hashtags that are popular within specific groups.

• Use hashtag research tools: Utilize websites or platforms designed for hashtag research, which can provide you with lists of trending hashtags and their engagement stats.

Combine broad and niche hashtags

Combining broad and niche hashtags is a powerful strategy to maximize your TikTok reach while staying relevant to specific audiences. Broad hashtags have massive reach but are highly competitive, while niche hashtags cater to a particular community, enabling you to engage more deeply with a focused audience. 

Here's how you can mix them both for effective outcomes:

• Broaden your reach: To attract a wider audience, incorporate popular and trending hashtags like #dance, #comedy, and #viral.

• Target specific interests: Use niche hashtags that are closely related to your content or industry, for example, #handmadejewelry or #veganrecipes.

• Blend for balance: A mix of broad and niche hashtags ensures your videos are seen by a large audience while also resonating with those who share a specific interest.

• Reduce competition: Niche hashtags typically have fewer posts, making it easier for your content to stand out in that category.

• Increase engagement: Content tagged with relevant niche hashtags tends to receive more engaged interactions since it directly appeals to users interested in that topic.

Pro tip: The key is to experiment with different combinations and track performance to find the optimal blend for your TikTok content strategy.

Experiment with hashtag variations

Hashing out the perfect formula for your TikTok content involves a bit of experimentation. Playing around with different hashtag variations can make a big difference in reaching diverse audiences and boosting engagement levels.

Here are a few tips that you can use to experiment and find the right hashtag variation for your needs:

• Try different lengths: Use both short and long hashtags to see which ones pack more punch. A mix can appeal to different types of users.

• Mix languages: If your audience is multilingual, consider including hashtags in different languages to broaden your reach.

• Change combinations: Rotate your combination of broad and niche hashtags. This will help identify which mixes lead to higher engagement and visibility.

• Utilize trending topics: Integrate trending hashtags relevant to your content. These can draw in users who actively follow those topics.

• Include branded hashtags: Remember to test your own branded hashtags, which can help build brand identity and loyalty over time.

Analyze and adapt

When it comes to gaining traction on TikTok, it's crucial to monitor how well your hashtags perform and adapt as necessary. Regularly analyzing your hashtag performance can help you fine-tune your strategy, enabling you to reach a broader audience and engage more effectively with your viewers.  

Here's a breakdown of how you can analyze your hashtags:

• Monitor and adjust hashtags: Regularly review how your chosen hashtags are performing. If certain hashtags don't garner the expected engagement, don't hesitate to tweak or replace them with better-performing ones.

• Use TikTok analytics: Leverage TikTok’s built-in analytics tools to gain insights into which hashtags drive the most traffic and interaction. This data can guide your future hashtag choices.

• Benchmark against competitors: Monitor what hashtags your competitors and industry leaders are using. This can provide you with new ideas and help you stay ahead of the curve.

• Stay flexible and experiment: TikTok trends can change rapidly. Stay adaptable and be willing to test new hashtags regularly to see how they perform.

• Utilize external analytics tools: Supplement TikTok’s built-in tools with third-party analytics platforms like Socialinsider to gain deeper insights and refine your hashtag strategy based on comprehensive data.

Use hashtags to tell a story

Hashtags are more than just a tool for gaining visibility; they're a powerful way to immerse your audience in the narrative you wish to convey. Crafting stories through hashtags can make your content more relatable and engaging, helping you connect with viewers on a deeper level. 

Here's how you can effectively use hashtags to tell a story: 

• Set the scene: Use hashtags that provide context to your video, such as the location (#SummerInMiami) or the occasion (#WeddingParty).

• Highlight key moments: Use specific hashtags like # FirstDance or # GrandOpening, to draw attention to important parts of your story.

• Incorporate emotions: Emphasize the feelings you want to evoke with emotional hashtags like #HappyTears or #Excited.

• Engage your audience: Encourage viewer participation by creating interactive elements through hashtags like #ChallengeAccepted or #DIYwithMe.

• Conclude with purpose: End your story with a call-to-action or a conclusion hashtag such as #GoalAchieved or #StayTuned.

Stay updated

In the world of TikTok, staying updated with the latest trends and hashtags is vital for maintaining relevance and boosting engagement. By focusing on emerging topics and popular challenges, you can ensure your content resonates with current audience interests and maximizes visibility. 

Here's how to stay ahead of the curve: 

• Regularly check the Discover page: This feature allows you to see trending hashtags and popular videos, which can provide valuable insights into what’s currently capturing the audience’s attention.

• Follow influencers and industry leaders: Keep tabs on what prominent TikTok users in your niche are posting. They often set trends and can give you a heads-up on what’s gaining traction.

• Utilize social media monitoring tools: Tools like Hootsuite or Sprout Social can help you track trending hashtags and topics across various platforms, giving you a broad understanding of social media trends.

• Engage with your audience regularly: Pay attention to the comments and feedback on your videos. Your followers might suggest new trends or inform you about popular challenges you haven't noticed yet.

• Participate in trend challenges: Jumping on trending challenges can increase your visibility and help you connect with a wider audience. Make sure to use the relevant hashtags for these challenges.

As you navigate TikTok marketing, leveraging the right hashtags can make a world of difference. So, how do you up your hashtag optimization game?

By integrating Gelato's print on demand services into your TikTok strategy, you can amplify your reach and engage your audience with customized merchandise. Gelato offers many products, including t-shirts, mugs, wall art, phone cases, tote bags, and photo books. Our platform ensures high-quality products with global delivery, making connecting with your audience worldwide easier than ever. 

Gelato also integrates with your ecommerce platform and offers real-time order tracking and localized production to reduce shipping times.

Sign up for Gelato and choose a subscription plan to boost your brand’s overall presence on TikTok!

What are the best hashtags on TikTok?

The best hashtags on TikTok often include popular and trending ones like #fyp, #foryou, #viral, #trending, and #tiktok. Additionally, niche-specific hashtags relevant to your content, such as #foodie for food videos or #fitness for workout videos, can help reach your target audience more effectively and increase engagement.

How to get 1000 views on TikTok?

To get 1000 views on TikTok, create engaging and high-quality content, use trending and relevant hashtags, and post during peak times when your audience is most active. Engage with other users by liking, commenting, and sharing their content. Consistency in posting and leveraging popular sounds or challenges can also boost your visibility and attract more views.

What is the hashtag for viral videos on TikTok?

The hashtag for viral videos on TikTok is typically #viral. Other popular hashtags that indicate viral potential include #trending, #foryou, and #fyp; these are the same hashtags found universally under all viral videos. Using these hashtags can increase the likelihood of your content being discovered by a wider audience and appearing on users' For You Pages, enhancing its chances of going viral.