Gelato and MH+P Technology Partner at FESPA 2025 to Showcase the Power of Software + Machines

Gelato and MH+P Technology will join forces at FESPA Global Print Expo 2025, Europe’s leading trade show for large format graphics and apparel printing. The organizations will highlight how software and automation are transforming print production. 

From May 6–9 at Messe Berlin, visitors can find the two companies at Hall 25, Booth B05, where they will showcase the combined power of GelatoConnect, Gelato’s end-to-end operating system for print producers, and MH+P’s advanced automation hardware for canvas and poster production.

FESPA is expected to attract more than 16,000 visitors from over 120 countries, with 550+ global exhibitors representing the forefront of digital, textile, screen, and industrial printing. Key themes for 2025 include automation, smart factories, and sustainability—making it the ideal venue to explore how software and machines working in sync can drive efficiency, profitability, and scale.

The Future of Print Production: Powered by GelatoConnect

GelatoConnect, Gelato’s end-to-end operating system for print producers, is purpose-built to help print facilities gain control, increase efficiency, and unlock growth—without adding machines or staff. Designed to unify and optimize procurement, workflow, and logistics, the platform gives print producers real-time visibility across their entire operation, along with AI-powered automation that reduces errors, improves throughput, and lowers costs. From smart batching to address verification and shipping optimization, GelatoConnect enables producers to move faster, scale smarter, and say yes to more orders and markets.

MH+P Technology complements this software-led approach with more than 35 years of production experience and industry-leading automation systems for canvas stretching and frame assembly. MH+P machines are fast, flexible and efficient –  meeting the evolving demands of modern print production, from individual personalized orders to bulk production runs.

Minna Philipson to Speak on Marketing Strategy in the Changing Landscape of Print

On Thursday, May 8 at 4:00 PM (Stage 5.2-A55), Minna Philipson, Chief Marketing Officer at Gelato, will speak on “Branding & Marketing in the Print World," joined by Georgette Sawan of MH+P Technology as moderator. The session will explore how strategic storytelling and strong brand positioning are essential to reaching new markets in a digital-first, ecommerce-driven landscape.

Minna’s guest blog is live on FESPA’s site, where she shares thoughts on how brands can differentiate in a competitive, increasingly personalized print environment.